1) To research and analyze Google (Alphabet) in relation to strategic management textbook topics 2) To write a professional case study based on the information that has been researched and analyzed (15-20 pages excluding table of contents, appendix and references) 3) To consult a minimum of 10 references 4) To use this framework of analysis which includes: History, vision, mission, values, goals, leadership team External environment including five forces model External environment including PESTEL Internal environment including VRIO Internal environment including SWOT Internal environment including financial ratio analysis Business-level strategy Corporate-level strategy Global strategy Implementation of strategy change Opinio
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