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USE THE ATTACHED CASE TO ANSWER QUESTIONS..DO NOT PLGARIZE AND DO
NOT USE ANOTHER SOURCE..Read the Case in Chapter 7 titled
“Pre-Launch decisions which influence innovation success.” Write a
three to four (3-4) page paper in which you.

1. Discuss the roles of early adopters and network developments in
the market acceptance process of innovation.

2. Compare and contrast the critical factors that impact
successful and unsuccessful innovations; pay particular attention
to timing and positioning.

3. Evaluate how the Marketing Mix (each component) contributes to
the market acceptance of an innovation.

4. Discuss which component of the Marketing Mix has the least
affect on the market acceptance of an innovation and justify your
position. 

Read the Case in Chapter 7 titled “Pre-Launch decisions which
influence innovation success.” Write a three to four (3-4) page
paper in which you.
 1. Discuss the roles of early adopters and network developments in
the market acceptance process of innovation.  

2. Compare and contrast the critical factors that impact
successful and unsuccessful innovations; pay particular attention
to timing and positioning.

  3. Evaluate how the Marketing Mix (each component) contributes
to the market acceptance of an innovation. 

 4. Discuss which component of the Marketing Mix has the least
affect on the market acceptance of an innovation and justify your
position.   
Your assignment must follow these formatting requirements: • Be
typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow
APA or school-specific format. Check with your professor for any
additional instructions. • Include a cover page containing the
title of the assignment, the student’s name, the professor’s name,
the course title, and the date. The cover page and the reference
page are not included in the required assignment page length.  

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