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Request For Fundinginstitution AffiliationDate:Table of ContentsTitle PageTable of ContentsExecutive SummaryInformation about the IndustryMarketing PlanCompetitor Analysis3 Year Income Statement (Profit & Loss) ProjectionsAssumptionsFunding scheduleBreak-Even AnalysisAcademic and Business ReferencesExecutive summaryA startup coffee shopWill start with only 1 employeeNeeds $500000 as initial fundingProposal for FundingInclude a strong marketing planInformation about the industryInclude some established coffee shopsCompetition is moderateProduct differentiation plays a major roleThe industry has recorded high returnsShop summaryPlaced in State university squareMajor in coffee and other beveragesSale of snacksRequire initial funding of $500000OwnershipA kind of partnershipOwns by James and GriffinNeed legal permits for operating food storeA limited liability businessMarketing planProduct launch for a startupAdvertisementsOnline advertisement to target the young generationDiscountsWill include personal sellingTarget office professional who are enthusiastic regarding coffeeCompetitor AnalysisThe shop has to deal with big names such asEstablished companies have good pricesThe sandwich and donut shops also compete ...


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