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1- In the last few years the co-called sharing economy represented by websites such as Airbnb has grown to become important channels connecting the supply and demand of lodging. Please briefly present your view on 1) how the sharing economy value; and 2) why it could be considered a “disruptive” force for the hospitality industry.

4- Imagine you are the marketing director of a convention and visitors to your website recently has decreased considerably. Please propose ( briefly) a general strategy and , if possible, specific analytics tools you could use to improve the traffic to the website and engage with visitors.

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