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Example

Priority One

Target Market/Demographic: White, low-income

Department/Program/Service: Oral Health

Marketing Technique: Television Commercial(s)

Discussion: Within at least three paragraphs, explain why you selected this particular population as your first priority, why you selected this particular program, and discuss the marketing technique you propose to target this particular demographic. Also, explain how your advertising campaign aligns with the department’s mission, vision, and values.

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