MGMT 311 Module 1 ASSIGNMENT 2

Choose an aviation related product or service, and try to improve it. Use SCAMPER methodology as a checklist of idea-spurring questions. The SCAMPER methodology was originally designed by Alex Osborn and later on rearranged by Bob Eberle, and the version used here is adapted from Michalko 2006, Pg. 74-75:

S ubstitute something
Combine it with something else
Adapt something to it
Modify or Magnify it
Put it to some other use
Eliminate something
Reverse or Rearrange it

You will be submitting a mind map for this assignment. If you an not familiar with mind-mapping, do an online search on how the mind-maps look like and what they are used for. Visit, for example, www.mindmapping.com (Links to an external site.)Links to an external site. which is meant to inform you about mind-mapping and provide ideas that can help you create and benefit from mind-maps.

You may use any online mind-mapping tool of your choice to present the outcomes of your reflective thinking. You might find, for example, one of the following tools helpful:

Answers

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