MGMT 311 FINAL EXAM (answers)

MGMT 311 FINAL EXAM
 

Sometimes, barriers to trade disappear in some countries if a suitable _____ is made. 
 
Today, marketing must be understood in terms of making a sale and _____. 
Another name for economic communities is _____. 
 
A company's mission statement serves as a statement of ________. 
 
________ should be market oriented and defined in terms of ________. 
 
Which form of data below can usually be obtained more quickly and at a lower cost than the others? 
 
________ is never simple, yet understanding it is the essential task of marketing management. 
 
Primary data must be relevant, current, unbiased, and _____. 
 
In routine buying situations, which members of the buying center have formal or informal power to select or approve the final suppliers? 
 
In the airlines industry the 4P's model will require decisions to be made about the products which will be offered. Decisions include: 
 
If demand changes greatly with a small change in price, we say the demand is _____. 
 
A marketer must be familiar with the five major product mix-pricing situations. Which of the following is not one of them? 
 
In Marketplace Live, your brand design decision must take into consideration: 
 
In the Marketplace Live simulation in choosing your initial geographic market, you should focus your attention on which of the following? 
 
In a basic SWOT analysis the "T" stands for ________. 
 
Conducting a SWOT analysis for Southwest airlines, some of their strengths include:   
Since money is tight for most Americans, marketers must strike a balance between product quality and price called _____. 
 
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?   
The techniques of revenue management are often complex and based on the use of sophisticated mathematical models, but one essential principle underlies all of them, that _____ passengers will pay _______ amounts of money in order to buy a ticket.   
Some of the concerns related to low-cost carrier airlines include: 
Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
 
Why should a mission statement be market oriented instead of product or technology oriented?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.

 
Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
 
Discuss under what conditions a company might consider using price cuts or price increases.
 
 
 
 
 
 

MGMT 311 FINAL EXAM
 

Sometimes, barriers to trade disappear in some countries if a suitable _____ is made. 
 
Today, marketing must be understood in terms of making a sale and _____. 
Another name for economic communities is _____. 
 
A company's mission statement serves as a statement of ________. 
 
________ should be market oriented and defined in terms of ________. 
 
Which form of data below can usually be obtained more quickly and at a lower cost than the others? 
 
________ is never simple, yet understanding it is the essential task of marketing management. 
 
Primary data must be relevant, current, unbiased, and _____. 
 
In routine buying situations, which members of the buying center have formal or informal power to select or approve the final suppliers? 
 
In the airlines industry the 4P's model will require decisions to be made about the products which will be offered. Decisions include: 
 
If demand changes greatly with a small change in price, we say the demand is _____. 
 
A marketer must be familiar with the five major product mix-pricing situations. Which of the following is not one of them? 
 
In Marketplace Live, your brand design decision must take into consideration: 
 
In the Marketplace Live simulation in choosing your initial geographic market, you should focus your attention on which of the following? 
 
In a basic SWOT analysis the "T" stands for ________. 
 
Conducting a SWOT analysis for Southwest airlines, some of their strengths include:   
Since money is tight for most Americans, marketers must strike a balance between product quality and price called _____. 
 
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?   
The techniques of revenue management are often complex and based on the use of sophisticated mathematical models, but one essential principle underlies all of them, that _____ passengers will pay _______ amounts of money in order to buy a ticket.   
Some of the concerns related to low-cost carrier airlines include: 
Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
 
Why should a mission statement be market oriented instead of product or technology oriented?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.

 
Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
 
Discuss under what conditions a company might consider using price cuts or price increases.
 
 
 
 
 
 

MGMT 311 FINAL EXAM
 

Sometimes, barriers to trade disappear in some countries if a suitable _____ is made. 
 
Today, marketing must be understood in terms of making a sale and _____. 
Another name for economic communities is _____. 
 
A company's mission statement serves as a statement of ________. 
 
________ should be market oriented and defined in terms of ________. 
 
Which form of data below can usually be obtained more quickly and at a lower cost than the others? 
 
________ is never simple, yet understanding it is the essential task of marketing management. 
 
Primary data must be relevant, current, unbiased, and _____. 
 
In routine buying situations, which members of the buying center have formal or informal power to select or approve the final suppliers? 
 
In the airlines industry the 4P's model will require decisions to be made about the products which will be offered. Decisions include: 
 
If demand changes greatly with a small change in price, we say the demand is _____. 
 
A marketer must be familiar with the five major product mix-pricing situations. Which of the following is not one of them? 
 
In Marketplace Live, your brand design decision must take into consideration: 
 
In the Marketplace Live simulation in choosing your initial geographic market, you should focus your attention on which of the following? 
 
In a basic SWOT analysis the "T" stands for ________. 
 
Conducting a SWOT analysis for Southwest airlines, some of their strengths include:   
Since money is tight for most Americans, marketers must strike a balance between product quality and price called _____. 
 
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?   
The techniques of revenue management are often complex and based on the use of sophisticated mathematical models, but one essential principle underlies all of them, that _____ passengers will pay _______ amounts of money in order to buy a ticket.   
Some of the concerns related to low-cost carrier airlines include: 
Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
 
Why should a mission statement be market oriented instead of product or technology oriented?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.

 
Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
 
Discuss under what conditions a company might consider using price cuts or price increases.
 
 
 
 
 
 

MGMT 311 FINAL EXAM
  MGMT 311 FINAL EXAM
 

Sometimes, barriers to trade disappear in some countries if a suitable _____ is made. 
 
Today, marketing must be understood in terms of making a sale and _____. 
Another name for economic communities is _____. 
 
A company's mission statement serves as a statement of ________. 
 
________ should be market oriented and defined in terms of ________. 
 
Which form of data below can usually be obtained more quickly and at a lower cost than the others? 
 
________ is never simple, yet understanding it is the essential task of marketing management. 
 
Primary data must be relevant, current, unbiased, and _____. 
 
In routine buying situations, which members of the buying center have formal or informal power to select or approve the final suppliers? 
 
In the airlines industry the 4P's model will require decisions to be made about the products which will be offered. Decisions include: 
 
If demand changes greatly with a small change in price, we say the demand is _____. 
 
A marketer must be familiar with the five major product mix-pricing situations. Which of the following is not one of them? 
 
In Marketplace Live, your brand design decision must take into consideration: 
 
In the Marketplace Live simulation in choosing your initial geographic market, you should focus your attention on which of the following? 
 
In a basic SWOT analysis the "T" stands for ________. 
 
Conducting a SWOT analysis for Southwest airlines, some of their strengths include:   
Since money is tight for most Americans, marketers must strike a balance between product quality and price called _____. 
 
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?   
The techniques of revenue management are often complex and based on the use of sophisticated mathematical models, but one essential principle underlies all of them, that _____ passengers will pay _______ amounts of money in order to buy a ticket.   
Some of the concerns related to low-cost carrier airlines include: 
Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
 
Why should a mission statement be market oriented instead of product or technology oriented?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.

 
Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
 
Discuss under what conditions a company might consider using price cuts or price increases.
 
 
 
 
 
  Sometimes, barriers to trade disappear in some countries if a suitable _____ is made. 
 
Today, marketing must be understood in terms of making a sale and _____. 
Another name for economic communities is _____. 
 
A company's mission statement serves as a statement of ________. 
 
________ should be market oriented and defined in terms of ________. 
 
Which form of data below can usually be obtained more quickly and at a lower cost than the others? 
 
________ is never simple, yet understanding it is the essential task of marketing management. 
 
Primary data must be relevant, current, unbiased, and _____. 
 
In routine buying situations, which members of the buying center have formal or informal power to select or approve the final suppliers? 
 
In the airlines industry the 4P's model will require decisions to be made about the products which will be offered. Decisions include: 
 
If demand changes greatly with a small change in price, we say the demand is _____. 
 
A marketer must be familiar with the five major product mix-pricing situations. Which of the following is not one of them? 
 
In Marketplace Live, your brand design decision must take into consideration: 
 
In the Marketplace Live simulation in choosing your initial geographic market, you should focus your attention on which of the following? 
 
In a basic SWOT analysis the "T" stands for ________. 
 
Conducting a SWOT analysis for Southwest airlines, some of their strengths include:    Conducting a SWOT analysis for Southwest airlines, some of their strengths include:   
Since money is tight for most Americans, marketers must strike a balance between product quality and price called _____. 
 
Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?    Jacob Engineering Group views and organizes its marketing activities from the viewpoint of its buyers. Management works hard to sense, serve, and satisfy the needs of its well-defined group of buyers. What does Jacob Engineering Group practice?   
The techniques of revenue management are often complex and based on the use of sophisticated mathematical models, but one essential principle underlies all of them, that _____ passengers will pay _______ amounts of money in order to buy a ticket.    The techniques of revenue management are often complex and based on the use of sophisticated mathematical models, but one essential principle underlies all of them, that _____ passengers will pay _______ amounts of money in order to buy a ticket.   
Some of the concerns related to low-cost carrier airlines include: 
Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
 
Why should a mission statement be market oriented instead of product or technology oriented?
Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.

 


Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?
 
Discuss under what conditions a company might consider using price cuts or price increases.
 
 
 
 
 
 

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