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Do Exercise 3B ‘Develop a Competitive Profile Matrix’ for Coca-Cola. Develop an analysis of Coca-Cola utilizing this matrix in two pages. And do Exercise 4A ‘Perform a Financial Ratio Analysis for Coca-Cola’ Step 1 in one page minimum.EXERCISE 3B Develop a Competitive Profile Matrix for Coca-Cola Purpose : Monitoring competitors’ performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given in-dustry and assimilating that information in a CPM. Instructions Step 1 Turn back to the Cohesion Case and review the section on competitors (p. 28). Also view online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7. Step 2 Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper. EXERCISE 4A Perform a Financial Ratio Analysis for Coca-Cola Purpose : Financial ratio analysis is one of the best techniques for identifying and evaluating internal strengths and weaknesses. Potential investors and current shareholders look closely at firms’ financial ratios, making detailed comparisons to industry averages and to previous periods of time. Financial ratio analyses provide vital input information for developing an IFE Matrix. Instructions Step 1 Using the resources listed in Table 4-8, find as many Coca-Cola financial ratios as possible. Record your sources.

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