Running Head: SPARROW VS SHOOTING WATERSPARROW VS SHOOTING WATERStudents NameCourse Name and NumberInstructors NameDate Submitted1SPARROW VS SHOOTING WATER2Answer1:1.Firstly, I think Sparrow Pharmaceuticals should not provide list to SoothingWaters. The major objective of the company is to generate long term relationship withthe customers, which Sparrow has already build up already. The Soothing Water canuse the direct mail of Sparrow Pharmaceuticals, but this is not a good idea. BySoothing company using direct mails of Sparrow Pharmaceuticals, it means that allSparrows customers personal information has been accessed by the SoothingCompany, thus they might not be interested in receiving the direct mail aboutpromotion anymore, (Shore et al 2011). Customer satisfactions is very important inmaintaining customer base. The best way that Sparrow can do is to use contactinformation and promotion information on the newsletter. This is not going to annoythe newsletter subscribers and the clients who have interest in Soothing Companyproducts will be able to us the information to reach out the company. This is going tomaintain the long-term client relationship of Sparrow Pharmaceuticals.2I my thinking, it is not ethical to utilize customers personal information in acrossdifferent divisions in the company. Despite the Hot tubs and Sparrows newslettersbeing owned by the same management they have different subsidiaries and also, theyha ...
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