The purpose of this assignment is to develop and demonstrate
your ability to analyze a current event, utilizing a valid analysis
framework.
Find (online) a news article about an organization or a product
or a service that discusses a
marketing issue. The date of the onlinenews
article must be from within the last 3 months.
Is the article/report about a new product launch? Is the
organization revamping a current product? Does the article report
on a marketing attempt gone bad? Has a product been an unexpected
success without proper distribution plans (is it back ordered, in
short supply)? Etc.
Your 2 to 3 page paper (not including Title page and
Reference page) can be about any type of current marketing
issue - as long as it relates to marketing. Part of the task
of this assignment is to demonstrate your understanding of a "what
makes this a marketing issue" (versus a management, etc.).
• Give us a synopsis about the marketing issue.
• What makes you sure this is a marketing issue? (Be specific with your reasoning)
• What macroenvironmental issues led to the current situation?
• Do you predict recovery (if a negative) or success (if a new launch or revamping of a current product)?
• Based on what you've learned, is the organization handling this marketing issue appropriately?
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