MKT 500 Week 6 Discussion

"Pricing Products and Distribution Channels" Please respond to the following:  

  1. The price of a product will typically depend upon two major factors: the cost of production and consumer demand for the product.  Name a product or company that could easily raise its prices without upsetting its loyal customers, and briefly explain why you chose that product or company.
  2. Briefly describe the negative consequences that can occur in the distribution channel when shipping frozen items.  Provide a specific example to explain your answer.
  3. A mission statement is a formal statement that describes the overall purpose of the organization and what it intends to achieve in terms of customers, products, and resources. For example: a mission statement for a car dealership could be: to provide quality vehicles, service, and parts at affordable prices. Write a mission statement for a breakfast/brunch restaurant that is only open between 6 AM to 2 PM.

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