Application:
Dual Modes of Social Cognitive Processing
Understanding the dual modes of social cognitive
processing requires a thorough understanding of the current
literature. Many fields outside of social psychology also apply
research methods designed to study dual modes of social cognitive
processing, such as when marketing research examines the impact of
subliminal message priming on consumer behavior. It is interesting
to see how these social cognitive processes appear every day.
For this Application Assignment, use the Walden Library to
locate an article within a field of your choice which examines
automatic or controlled social cognitive processing. Consider the
differences between the dual modes of processing and how each is
likely to occur. Also, in summarizing this study, include which
social cognitive process was examined, how the social cognitive
process was studied, and what was found as a result of this
research.
The assignment (2 pages)
- Explain two differences between the dual modes of social cognitive processing.
- Explain when conscious/controlled social cognitive processing is more likely to occur than unconscious/automatic social cognitive processing.
- Using the current literature, select a peer reviewed article that describes an empirical research study measuring a conscious or an unconscious social cognitive process within a work environment (e.g., health, legal, education, public administration, marketing, organizational).
- Summarize the article and explain which of the two social cognitive processes (conscious, unconscious) is demonstrated in the article and how. Include a description of how the social cognitive process was studied and the results of this research.
Other samples, services and questions:
When you use PaperHelp, you save one valuable — TIME
You can spend it for more important things than paper writing.
