Embry BUSW500 all Quizes (mod. 3.5, 4.6, 4.7) latest 2016 July

Embry
BUSW500 Module 3.5 Marketing Quiz latest 2016 July
Question 1
4 / 4 pts
A market segment that can be profitably served by a firm is
called a:

Viable segment
Target segment
Value segment
Tentative segment

Question 2
4 / 4 pts
The marketing philosophy whereby a firm gives equal or greater
emphasis to the maintenance and strengthening of its relationships with its
existing customers as it does the necessary search for new customers is called:
Transactional
marketing
Point of purchase
marketing

Relationship
marketing
Service marketing

Question 3
4 / 4 pts
Apple putting it name on every new product it makes is an
example of:

Brand extension
Product depth
Product breadth
Co-branding

Question 4
4 / 4 pts
Branding is:
Distinctively
marking a product with firm’s name
Considered
unimportant in by today’s marketers

The added value that
accrues to a product as a result of investments in the marketing of the brand
Not quantifiable

Question 5
4 / 4 pts
The criteria on which to base a firm’s segmentation strategy
should be:

Measurable,
meaningful, marketable
Meaningful,
marketable, motioning
Measurable,
meaningful, money
Marketable,
measurable, movable

Question 6
4 / 4 pts
Which of the following might describe Southwest Airlines’ positioning
strategy?
Champagne travel on
a beer budget
All the comforts of
home (in the cabin)

Freedom to choose
(where you sit)
Fly you to the moon

Question 7
0 / 4 pts
When Pepsi initiated “The Pepsi Generation” advertising
program aimed at youth, it was positioning on:
Benefit
Quality and Price
You Answered
Competition

Use or User

Question 8
4 / 4 pts
A collection of businesses and products that make up a
company is called:
Partnership
Corporation
Limited Liability
Company

Business portfolio

Question 9
4 / 4 pts
The 5 P’s of a marketing plan are:
Product, place,
price, promotion, preview
Price, product,
presence, promotion

Product, place,
price, promotion, people
Place, product,
presence, people

Question 10
4 / 4 pts
Which of the following tasks are inherent in the marketing
planning process?
Determining
strengths, weaknesses, and threats
Establishing a
competitive advantage, selecting a target market, addressing needs

Establishing
marketing objectives, selecting target market, developing marketing mix
Determining a need,
evaluating options, making a decision

Question 11
4 / 4 pts
The type of market segmentation that focuses on consumer
lifestyle is:

Psychographic
segmentation
Ideal segmentation
Benefit segmentation

Demographic
segmentation

Question 12
4 / 4 pts
Which component of the marketing mix directly provides
revenue for the firm?

Price
Promotion
Product
Place

Question 13
4 / 4 pts
A goal of marketing, relative to customers, is to:
Communicate
information

Create customer
value
Price a product as
high as possible in order to gain more profit for the firm
Advertise the
company/product/service often

Question 14
4 / 4 pts
Mary buys toothpaste that promises to whiten her teeth; Earl
buys toothpaste that promises fresh breath. What commonly used basis for
segmentation are both firms using?
Behavioral
Psychographic
segmentation

Benefit segmentation

Demographic

Question 15
4 / 4 pts
An example of premium pricing is:
McDonalds
Toyota Corolla
Walmart

Dior/Armani

Question 16
4 / 4 pts
Which type of distribution coverage would a candy bar firm
most likely choose?
Selective
Exclusive
Pointed

Intensive

Question 17
4 / 4 pts
In the growth stage of the product life cycle:
Market is saturated
with competition
Original costs of
research and development have been recovered

Cash begins to flow
in and production increases
Total market growth
slows

Question 18
4 / 4 pts
Marketing research has been called the foundation of a
marketing plan because:
Provides jobs

Provides
understandings of customers and the marketplace thus forming the basis for
creating customer value and relationships
Aids management in
determining whether to outsource activities
Builds brand equity

Question 19
4 / 4 pts
In targeting individual buyers, one demographic Cessna might
base its target market on is:
Gender

Income
Population
Age

Question 20
4 / 4 pts
American Express and Delta Airlines have a partnership
involving American Express’s Membership Rewards program and Delta’s SkyMiles
program. This type of partnership is called:
Brand reversal
Brand extension
Double rewards

Co-branding

Question 21
4 / 4 pts
When airlines package flight, rental car, and hotel
together, this is called:

Bundle pricing
Competitive pricing
Odd-even pricing
Prestige pricing

Question 22
4 / 4 pts
Which marketing strategy focuses primarily on increasing
sales of present products to present customers?

Penetration
Development
Skimming
Diversification

Question 23
4 / 4 pts
A promotion budget set at a certain percentage of current or
forecasted sales or unit sales price is:
Affordable budget

Percentage of sales
Comparative parity
Objective and task

Question 24
4 / 4 pts
The specific blend of advertising, public relations,
personal selling, and direct?marketing tools that the company uses to
persuasively communicate customer value and build customer relationships is:
Integrated marketing

Product portfolio

Promotion mix
Public Relations

Question 25
4 / 4 pts
Products that customer compares carefully on suitability,
quality, price, and style are:
b. Convenience products
c. Shopping products
d. Specialty products
a. Unsought products

Embry
BUSW500 Module 4.6 Accounting Quiz latest 2016 July
Question 1
4 / 4 pts
When a company borrows cash from a bank, which of the
following will occur?
An increase to cash
A decrease to
accounts receivable
A decrease to notes
payable
An increase to
owners’ capital

Question 2
4 / 4 pts
Which of the following assets is assumed to have an
unlimited useful life?
Furniture
Land
Machinery
Building

Question 3
4 / 4 pts
The primary responsibility for setting the rules of
accounting rests with the:
Financial Accounting
Standards Board (FASB).
American Institute
of CPAs (AICPA)
Generally Accepted
Accounting Principles (GAAP)
Security and
Exchange Commission (SEC)

Question 4
4 / 4 pts
Which financial statement includes only those activities
that result in cash changing hands during the period?
Statement of cash
flows
Income statement
Balance sheet
Statement of owner’s
equity

Question 5
4 / 4 pts
The income statement reports:
Only sales amounts
paid in cash
The financial
position on a particular date
Net income or loss
for the period
Revenues, assets and
expenses

Question 6
4 / 4 pts
Expenses are:
Incurred only when
cash is paid
Costs incurred to
generate revenues
Increases to owner’s
equity
Recorded as credits
in journal entries.

Question 7
4 / 4 pts
Which of the four basic financial statements provides a
snapshot of the business on a particular day?
Balance sheet
Statement of owner’s
equity
Income statement
Statement of cash
Flows

Question 8
4 / 4 pts
For external financial reporting GAAP requires use of:
Either cash basis or
accrual basis accounting
Accrual basis
accounting
Cash basis
accounting
Credit basis
accounting

Question 9
4 / 4 pts
The statements of financial accounting standards and other
authoritative pronouncements that define what constitutes acceptable accounting
practice for financial reporting are collectively referred to as:
SEC
GAAP
FASB
SFAS

Question 10
4 / 4 pts
Which depreciation method produces an equal amount of
depreciation each period?
Declining-balance
Straight-line
Units-of-production
Weighted Average

Question 11
4 / 4 pts
Financial information that is __________ ensures that it is
unbiased and verifiable.
relevant
comparable
consistent
reliable

Question 12
4 / 4 pts
Amortization:
Is another term for
depreciation of fixed assets
Can be used to
expense the cost of intangible assets with unlimited lives.
Is an accelerated
depreciation method
Is a method used to
allocate the cost of an intangible asset over its limited useful life

Question 13
4 / 4 pts
Terms for the left and right side of an account are known
as:
Positive/Negative
Up/Down
Debit/Credit
Increase/Decrease

Question 14
4 / 4 pts
Activities involving the purchase and sale of long-term
assets as well as other major items used in a business’s operation are referred
to as:
Financing activities

Planning activities
Operating activities

Investing activities

Question 15
4 / 4 pts
A debit is:
A decrease in an
account.
The left side of a
T-account
An increase in an
account
The right side of a
T-account

Question 16
4 / 4 pts
Which inventory costing method assigns the earliest units
received to cost of goods sold?
Weighted average
Specific
identification
LIFO
FIFO

Question 17
4 / 4 pts
Which of the following statements is true?
Double-entry
accounting systems have existed for at least 2,000 years
Before the advent of
a money economy, the double-entry accounting system was not feasible
The double-entry
accounting system came about as a result of the Great Depression
Accounting systems
developed in the 18thcentury because, by then, most people were literate

Question 18
4 / 4 pts
The organization responsible for setting U.S. external
financial reporting practice is the:
Financial Accounting
Standards Board
American Institute
of Certified Public Accountants
Federal Government
Securities and
Exchange Commission

Question 19
4 / 4 pts
When sales are made on account, which of the following will
occur?
Accounts receivable
will increase
Cash will increase
Accounts payable
will decrease
Revenues will
decrease

Question 20
4 / 4 pts
Which of the following is not one of the four basic
financial statements?
Balance sheet
Accounting equation
Statement of cash
flows
Income statement

Question 21
4 / 4 pts
When expenses are incurred, what is the effect on the
accounting equation?
Assets will increase

Owner’s equity will
increase
Liabilities will
decrease
Owner’s equity will
decrease

Question 22
4 / 4 pts
When faced with uncertainty about the amount at which assets
and liabilities should be recorded, accountants should follow which principle,
in order to avoid misleading users of financial statements?
Consistency
Conservatism
Comparability
Continuity

Question 23
4 / 4 pts
Resources a business owns are called:
Liabilities
Assets
Revenues
Owner’s equity

Question 24
4 / 4 pts
An account with the word “prepaid” in the title is
a(n):
Expense
Liability
Liability
Asset

Question 25
4 / 4 pts
Which of the following is an example of a liability account?

Prepaid Rent
Unearned Revenue
Equipment
Inventory
Embry
BUSW500 Module 4.7 Finance Quiz latest 2016 July
Question 1
4 / 4 pts
Agency costs refer to:
the costs of any
conflicts of interest between stockholders and management
corporate income
subject to double taxation
the costs that
result from default and bankruptcy of a firm
the total interest
paid to creditors over the lifetime of the firm

Question 2
4 / 4 pts
The decisions made by financial managers should all be ones
which increase the:
market value of the
existing owners’ equity
size of the firm
marketability of the
managers
financial distress
of the firm

Question 3
4 / 4 pts
The mixture of debt and equity used by a firm to finance its
operations is called
capital structure
working capital
management
financial
depreciation
cost analysis

Question 4
4 / 4 pts
Which one of the following is a capital budgeting decision?
Deciding whether or
not to open a new store
Deciding when to
repay a long-term debt
Determining how much
inventory to keep on hand
Determining how much
money should be kept in the checking account

Question 5
4 / 4 pts
The financial ratio measured as earnings before interest and
taxes, divided by interest expense is the:
times interest
earned ratio
debt-equity ratio
cash coverage ratio
gross margin

Question 6
4 / 4 pts
A firm’s market capitalization is equal to:
firm’s stock price
multiplied by number of shares outstanding
total book value of
assets less book value of debt
par value of common
equity
firm’s stock price
multiplied by the number of shares authorized.

Question 7
4 / 4 pts
Ratios that measure how efficiently a firm’s management uses
its assets and equity to generate bottom line net income are known as _______
ratios.
profitability
asset management
long-term solvency
short-term solvency

Question 8
4 / 4 pts
Projected future financial statements are called:
pro forma statements

reconciled
statements
aggregated
statements
plug statements

Question 9
4 / 4 pts
The short-term financial policy that a firm adopts will be
reflected in:
Both the size of the
firm’s investment in current assets and the financing of current assets
the size of the
firm’s investment in current assets
the financing of
current assets
the financing of
fixed assets

Question 10
4 / 4 pts
The length of time between the sale of inventory and the
collection of cash from receivables is called the:
accounts receivable
period
operating cycle
inventory period
accounts payable
period

Question 11
4 / 4 pts
Firms would need to hold zero cash when transactions related
needs are:
perfectly
synchronized with cash inflows
greater than cash
inflows
less than cash
inflows
not perfectly
synchronized with cash inflows

Question 12
4 / 4 pts
A flexible short-term financial policy:
incurs an
opportunity cost due to the rate of return that applies to short-term assets
increases the
likelihood that a firm will face financial distress
advocates a smaller
investment in net working capital than a restrictive policy does.
increases the
probability that a firm will earn high returns on all of its assets.

Question 13
4 / 4 pts
A bond that makes no coupon payments and is initially priced
at a deep discount is called a _____ bond
zero coupon
Treasury
municipal
floating-rate

Question 14
4 / 4 pts
The _____ premium is that portion of a nominal interest rate
or bond yield that represents compensation for expected future overall price
appreciation.
inflation
default risk
taxability
liquidity

Question 15
4 / 4 pts
he relationship between nominal rates, real rates, and
inflation is known as the:
Fisher effect
Miller and
Modigliani theorem.
Gordon growth model
interest rate risk
premium

Question 16
4 / 4 pts
Payments made by a corporation to its shareholders, in the
form of either cash, stock or payments in kind, are called:
dividends
retained earnings
net income
redistributions

Question 17
4 / 4 pts
The time value of money concept can be defined as:
the relationship
between a dollar to be received in the future and a dollar today
the relationship
between the supply and demand of money
the relationship
between money spent versus money received
the relationship
between interest rate stated and amount paid

Question 18
4 / 4 pts
An annuity stream of cash flow payments is a set of:
level cash flows
occurring each time period for a fixed length of time
level cash flows
occurring each time period forever
increasing cash
flows occurring each time period for a fixed length of time
increasing cash
flows occurring each time period forever

Question 19
4 / 4 pts
An annuity stream where the payments occur forever is called
a(n):
perpetuity
annuity due
indemnity
amortization table

Question 20
4 / 4 pts
Discounting cash flows involves:
discounting all
expected future cash flows to reflect the time value of money
discounting only
those cash flows that occur at least 10 years in the future
estimating only the
cash flows that occur in the first 4 years of a project
multiplying expected
future cash flows by the cost of capital

Question 21
4 / 4 pts
Which one of the following statements concerning net present
value (NPV) is correct?
An investment should
be accepted if the NPV is positive and rejected if it is negative
An investment should
be accepted if, and only if, the NPV is exactly equal to zero.
An investment should
be accepted only if the NPV is equal to the initial cash flow
An investment with
greater cash inflows than cash outflows, regardless of when the cash flows
occur, will always have a positive NPV and therefore should always be accepted

Question 22
4 / 4 pts
Interest rates or rates of return on investments that have
been adjusted for the effects of inflation are called _____ rates.
real
nominal
effective
stripped

Question 23
4 / 4 pts
All else constant, the net present value of a typical
investment project increases when:
the rate of return
decreases
the discount rate
increases
each cash inflow is
delayed by one year
the initial cost of
a project increases

Question 24
4 / 4 pts
An investment is acceptable if its IRR:
exceeds the required
return
is exactly equal to
its net present value (NPV)
is exactly equal to
zero
is less than the
required return

Question 25
4 / 4 pts
A pro forma financial statement is one that:
projects future
years’ operations
is expressed as a
percentage of the total assets of the firm
is expressed as a
percentage of the total sales of the firm
is expressed
relative to a chosen base year’s financial statement

Embry
BUSW500 Module 3.5 Marketing Quiz latest 2016 July
Question 1
4 / 4 pts
A market segment that can be profitably served by a firm is
called a:

Viable segment
Target segment
Value segment
Tentative segment

Question 2
4 / 4 pts
The marketing philosophy whereby a firm gives equal or greater
emphasis to the maintenance and strengthening of its relationships with its
existing customers as it does the necessary search for new customers is called:
Transactional
marketing
Point of purchase
marketing

Relationship
marketing
Service marketing

Question 3
4 / 4 pts
Apple putting it name on every new product it makes is an
example of:

Brand extension
Product depth
Product breadth
Co-branding

Question 4
4 / 4 pts
Branding is:
Distinctively
marking a product with firm’s name
Considered
unimportant in by today’s marketers

The added value that
accrues to a product as a result of investments in the marketing of the brand
Not quantifiable

Question 5
4 / 4 pts
The criteria on which to base a firm’s segmentation strategy
should be:

Measurable,
meaningful, marketable
Meaningful,
marketable, motioning
Measurable,
meaningful, money
Marketable,
measurable, movable

Question 6
4 / 4 pts
Which of the following might describe Southwest Airlines’ positioning
strategy?
Champagne travel on
a beer budget
All the comforts of
home (in the cabin)

Freedom to choose
(where you sit)
Fly you to the moon

Question 7
0 / 4 pts
When Pepsi initiated “The Pepsi Generation” advertising
program aimed at youth, it was positioning on:
Benefit
Quality and Price
You Answered
Competition

Use or User

Question 8
4 / 4 pts
A collection of businesses and products that make up a
company is called:
Partnership
Corporation
Limited Liability
Company

Business portfolio

Question 9
4 / 4 pts
The 5 P’s of a marketing plan are:
Product, place,
price, promotion, preview
Price, product,
presence, promotion

Product, place,
price, promotion, people
Place, product,
presence, people

Question 10
4 / 4 pts
Which of the following tasks are inherent in the marketing
planning process?
Determining
strengths, weaknesses, and threats
Establishing a
competitive advantage, selecting a target market, addressing needs

Establishing
marketing objectives, selecting target market, developing marketing mix
Determining a need,
evaluating options, making a decision

Question 11
4 / 4 pts
The type of market segmentation that focuses on consumer
lifestyle is:

Psychographic
segmentation
Ideal segmentation
Benefit segmentation

Demographic
segmentation

Question 12
4 / 4 pts
Which component of the marketing mix directly provides
revenue for the firm?

Price
Promotion
Product
Place

Question 13
4 / 4 pts
A goal of marketing, relative to customers, is to:
Communicate
information

Create customer
value
Price a product as
high as possible in order to gain more profit for the firm
Advertise the
company/product/service often

Question 14
4 / 4 pts
Mary buys toothpaste that promises to whiten her teeth; Earl
buys toothpaste that promises fresh breath. What commonly used basis for
segmentation are both firms using?
Behavioral
Psychographic
segmentation

Benefit segmentation

Demographic

Question 15
4 / 4 pts
An example of premium pricing is:
McDonalds
Toyota Corolla
Walmart

Dior/Armani

Question 16
4 / 4 pts
Which type of distribution coverage would a candy bar firm
most likely choose?
Selective
Exclusive
Pointed

Intensive

Question 17
4 / 4 pts
In the growth stage of the product life cycle:
Market is saturated
with competition
Original costs of
research and development have been recovered

Cash begins to flow
in and production increases
Total market growth
slows

Question 18
4 / 4 pts
Marketing research has been called the foundation of a
marketing plan because:
Provides jobs

Provides
understandings of customers and the marketplace thus forming the basis for
creating customer value and relationships
Aids management in
determining whether to outsource activities
Builds brand equity

Question 19
4 / 4 pts
In targeting individual buyers, one demographic Cessna might
base its target market on is:
Gender

Income
Population
Age

Question 20
4 / 4 pts
American Express and Delta Airlines have a partnership
involving American Express’s Membership Rewards program and Delta’s SkyMiles
program. This type of partnership is called:
Brand reversal
Brand extension
Double rewards

Co-branding

Question 21
4 / 4 pts
When airlines package flight, rental car, and hotel
together, this is called:

Bundle pricing
Competitive pricing
Odd-even pricing
Prestige pricing

Question 22
4 / 4 pts
Which marketing strategy focuses primarily on increasing
sales of present products to present customers?

Penetration
Development
Skimming
Diversification

Question 23
4 / 4 pts
A promotion budget set at a certain percentage of current or
forecasted sales or unit sales price is:
Affordable budget

Percentage of sales
Comparative parity
Objective and task

Question 24
4 / 4 pts
The specific blend of advertising, public relations,
personal selling, and direct?marketing tools that the company uses to
persuasively communicate customer value and build customer relationships is:
Integrated marketing

Product portfolio

Promotion mix
Public Relations

Question 25
4 / 4 pts
Products that customer compares carefully on suitability,
quality, price, and style are:
b. Convenience products
c. Shopping products
d. Specialty products
a. Unsought products

Embry
BUSW500 Module 4.6 Accounting Quiz latest 2016 July
Question 1
4 / 4 pts
When a company borrows cash from a bank, which of the
following will occur?
An increase to cash
A decrease to
accounts receivable
A decrease to notes
payable
An increase to
owners’ capital

Question 2
4 / 4 pts
Which of the following assets is assumed to have an
unlimited useful life?
Furniture
Land
Machinery
Building

Question 3
4 / 4 pts
The primary responsibility for setting the rules of
accounting rests with the:
Financial Accounting
Standards Board (FASB).
American Institute
of CPAs (AICPA)
Generally Accepted
Accounting Principles (GAAP)
Security and
Exchange Commission (SEC)

Question 4
4 / 4 pts
Which financial statement includes only those activities
that result in cash changing hands during the period?
Statement of cash
flows
Income statement
Balance sheet
Statement of owner’s
equity

Question 5
4 / 4 pts
The income statement reports:
Only sales amounts
paid in cash
The financial
position on a particular date
Net income or loss
for the period
Revenues, assets and
expenses

Question 6
4 / 4 pts
Expenses are:
Incurred only when
cash is paid
Costs incurred to
generate revenues
Increases to owner’s
equity
Recorded as credits
in journal entries.

Question 7
4 / 4 pts
Which of the four basic financial statements provides a
snapshot of the business on a particular day?
Balance sheet
Statement of owner’s
equity
Income statement
Statement of cash
Flows

Question 8
4 / 4 pts
For external financial reporting GAAP requires use of:
Either cash basis or
accrual basis accounting
Accrual basis
accounting
Cash basis
accounting
Credit basis
accounting

Question 9
4 / 4 pts
The statements of financial accounting standards and other
authoritative pronouncements that define what constitutes acceptable accounting
practice for financial reporting are collectively referred to as:
SEC
GAAP
FASB
SFAS

Question 10
4 / 4 pts
Which depreciation method produces an equal amount of
depreciation each period?
Declining-balance
Straight-line
Units-of-production
Weighted Average

Question 11
4 / 4 pts
Financial information that is __________ ensures that it is
unbiased and verifiable.
relevant
comparable
consistent
reliable

Question 12
4 / 4 pts
Amortization:
Is another term for
depreciation of fixed assets
Can be used to
expense the cost of intangible assets with unlimited lives.
Is an accelerated
depreciation method
Is a method used to
allocate the cost of an intangible asset over its limited useful life

Question 13
4 / 4 pts
Terms for the left and right side of an account are known
as:
Positive/Negative
Up/Down
Debit/Credit
Increase/Decrease

Question 14
4 / 4 pts
Activities involving the purchase and sale of long-term
assets as well as other major items used in a business’s operation are referred
to as:
Financing activities

Planning activities
Operating activities

Investing activities

Question 15
4 / 4 pts
A debit is:
A decrease in an
account.
The left side of a
T-account
An increase in an
account
The right side of a
T-account

Question 16
4 / 4 pts
Which inventory costing method assigns the earliest units
received to cost of goods sold?
Weighted average
Specific
identification
LIFO
FIFO

Question 17
4 / 4 pts
Which of the following statements is true?
Double-entry
accounting systems have existed for at least 2,000 years
Before the advent of
a money economy, the double-entry accounting system was not feasible
The double-entry
accounting system came about as a result of the Great Depression
Accounting systems
developed in the 18thcentury because, by then, most people were literate

Question 18
4 / 4 pts
The organization responsible for setting U.S. external
financial reporting practice is the:
Financial Accounting
Standards Board
American Institute
of Certified Public Accountants
Federal Government
Securities and
Exchange Commission

Question 19
4 / 4 pts
When sales are made on account, which of the following will
occur?
Accounts receivable
will increase
Cash will increase
Accounts payable
will decrease
Revenues will
decrease

Question 20
4 / 4 pts
Which of the following is not one of the four basic
financial statements?
Balance sheet
Accounting equation
Statement of cash
flows
Income statement

Question 21
4 / 4 pts
When expenses are incurred, what is the effect on the
accounting equation?
Assets will increase

Owner’s equity will
increase
Liabilities will
decrease
Owner’s equity will
decrease

Question 22
4 / 4 pts
When faced with uncertainty about the amount at which assets
and liabilities should be recorded, accountants should follow which principle,
in order to avoid misleading users of financial statements?
Consistency
Conservatism
Comparability
Continuity

Question 23
4 / 4 pts
Resources a business owns are called:
Liabilities
Assets
Revenues
Owner’s equity

Question 24
4 / 4 pts
An account with the word “prepaid” in the title is
a(n):
Expense
Liability
Liability
Asset

Question 25
4 / 4 pts
Which of the following is an example of a liability account?

Prepaid Rent
Unearned Revenue
Equipment
Inventory
Embry
BUSW500 Module 4.7 Finance Quiz latest 2016 July
Question 1
4 / 4 pts
Agency costs refer to:
the costs of any
conflicts of interest between stockholders and management
corporate income
subject to double taxation
the costs that
result from default and bankruptcy of a firm
the total interest
paid to creditors over the lifetime of the firm

Question 2
4 / 4 pts
The decisions made by financial managers should all be ones
which increase the:
market value of the
existing owners’ equity
size of the firm
marketability of the
managers
financial distress
of the firm

Question 3
4 / 4 pts
The mixture of debt and equity used by a firm to finance its
operations is called
capital structure
working capital
management
financial
depreciation
cost analysis

Question 4
4 / 4 pts
Which one of the following is a capital budgeting decision?
Deciding whether or
not to open a new store
Deciding when to
repay a long-term debt
Determining how much
inventory to keep on hand
Determining how much
money should be kept in the checking account

Question 5
4 / 4 pts
The financial ratio measured as earnings before interest and
taxes, divided by interest expense is the:
times interest
earned ratio
debt-equity ratio
cash coverage ratio
gross margin

Question 6
4 / 4 pts
A firm’s market capitalization is equal to:
firm’s stock price
multiplied by number of shares outstanding
total book value of
assets less book value of debt
par value of common
equity
firm’s stock price
multiplied by the number of shares authorized.

Question 7
4 / 4 pts
Ratios that measure how efficiently a firm’s management uses
its assets and equity to generate bottom line net income are known as _______
ratios.
profitability
asset management
long-term solvency
short-term solvency

Question 8
4 / 4 pts
Projected future financial statements are called:
pro forma statements

reconciled
statements
aggregated
statements
plug statements

Question 9
4 / 4 pts
The short-term financial policy that a firm adopts will be
reflected in:
Both the size of the
firm’s investment in current assets and the financing of current assets
the size of the
firm’s investment in current assets
the financing of
current assets
the financing of
fixed assets

Question 10
4 / 4 pts
The length of time between the sale of inventory and the
collection of cash from receivables is called the:
accounts receivable
period
operating cycle
inventory period
accounts payable
period

Question 11
4 / 4 pts
Firms would need to hold zero cash when transactions related
needs are:
perfectly
synchronized with cash inflows
greater than cash
inflows
less than cash
inflows
not perfectly
synchronized with cash inflows

Question 12
4 / 4 pts
A flexible short-term financial policy:
incurs an
opportunity cost due to the rate of return that applies to short-term assets
increases the
likelihood that a firm will face financial distress
advocates a smaller
investment in net working capital than a restrictive policy does.
increases the
probability that a firm will earn high returns on all of its assets.

Question 13
4 / 4 pts
A bond that makes no coupon payments and is initially priced
at a deep discount is called a _____ bond
zero coupon
Treasury
municipal
floating-rate

Question 14
4 / 4 pts
The _____ premium is that portion of a nominal interest rate
or bond yield that represents compensation for expected future overall price
appreciation.
inflation
default risk
taxability
liquidity

Question 15
4 / 4 pts
he relationship between nominal rates, real rates, and
inflation is known as the:
Fisher effect
Miller and
Modigliani theorem.
Gordon growth model
interest rate risk
premium

Question 16
4 / 4 pts
Payments made by a corporation to its shareholders, in the
form of either cash, stock or payments in kind, are called:
dividends
retained earnings
net income
redistributions

Question 17
4 / 4 pts
The time value of money concept can be defined as:
the relationship
between a dollar to be received in the future and a dollar today
the relationship
between the supply and demand of money
the relationship
between money spent versus money received
the relationship
between interest rate stated and amount paid

Question 18
4 / 4 pts
An annuity stream of cash flow payments is a set of:
level cash flows
occurring each time period for a fixed length of time
level cash flows
occurring each time period forever
increasing cash
flows occurring each time period for a fixed length of time
increasing cash
flows occurring each time period forever

Question 19
4 / 4 pts
An annuity stream where the payments occur forever is called
a(n):
perpetuity
annuity due
indemnity
amortization table

Question 20
4 / 4 pts
Discounting cash flows involves:
discounting all
expected future cash flows to reflect the time value of money
discounting only
those cash flows that occur at least 10 years in the future
estimating only the
cash flows that occur in the first 4 years of a project
multiplying expected
future cash flows by the cost of capital

Question 21
4 / 4 pts
Which one of the following statements concerning net present
value (NPV) is correct?
An investment should
be accepted if the NPV is positive and rejected if it is negative
An investment should
be accepted if, and only if, the NPV is exactly equal to zero.
An investment should
be accepted only if the NPV is equal to the initial cash flow
An investment with
greater cash inflows than cash outflows, regardless of when the cash flows
occur, will always have a positive NPV and therefore should always be accepted

Question 22
4 / 4 pts
Interest rates or rates of return on investments that have
been adjusted for the effects of inflation are called _____ rates.
real
nominal
effective
stripped

Question 23
4 / 4 pts
All else constant, the net present value of a typical
investment project increases when:
the rate of return
decreases
the discount rate
increases
each cash inflow is
delayed by one year
the initial cost of
a project increases

Question 24
4 / 4 pts
An investment is acceptable if its IRR:
exceeds the required
return
is exactly equal to
its net present value (NPV)
is exactly equal to
zero
is less than the
required return

Question 25
4 / 4 pts
A pro forma financial statement is one that:
projects future
years’ operations
is expressed as a
percentage of the total assets of the firm
is expressed as a
percentage of the total sales of the firm
is expressed
relative to a chosen base year’s financial statement

Embry
BUSW500 Module 3.5 Marketing Quiz latest 2016 July
Question 1
4 / 4 pts
A market segment that can be profitably served by a firm is
called a:

Viable segment
Target segment
Value segment
Tentative segment

Question 2
4 / 4 pts
The marketing philosophy whereby a firm gives equal or greater
emphasis to the maintenance and strengthening of its relationships with its
existing customers as it does the necessary search for new customers is called:
Transactional
marketing
Point of purchase
marketing

Relationship
marketing
Service marketing

Question 3
4 / 4 pts
Apple putting it name on every new product it makes is an
example of:

Brand extension
Product depth
Product breadth
Co-branding

Question 4
4 / 4 pts
Branding is:
Distinctively
marking a product with firm’s name
Considered
unimportant in by today’s marketers

The added value that
accrues to a product as a result of investments in the marketing of the brand
Not quantifiable

Question 5
4 / 4 pts
The criteria on which to base a firm’s segmentation strategy
should be:

Measurable,
meaningful, marketable
Meaningful,
marketable, motioning
Measurable,
meaningful, money
Marketable,
measurable, movable

Question 6
4 / 4 pts
Which of the following might describe Southwest Airlines’ positioning
strategy?
Champagne travel on
a beer budget
All the comforts of
home (in the cabin)

Freedom to choose
(where you sit)
Fly you to the moon

Question 7
0 / 4 pts
When Pepsi initiated “The Pepsi Generation” advertising
program aimed at youth, it was positioning on:
Benefit
Quality and Price
You Answered
Competition

Use or User

Question 8
4 / 4 pts
A collection of businesses and products that make up a
company is called:
Partnership
Corporation
Limited Liability
Company

Business portfolio

Question 9
4 / 4 pts
The 5 P’s of a marketing plan are:
Product, place,
price, promotion, preview
Price, product,
presence, promotion

Product, place,
price, promotion, people
Place, product,
presence, people

Question 10
4 / 4 pts
Which of the following tasks are inherent in the marketing
planning process?
Determining
strengths, weaknesses, and threats
Establishing a
competitive advantage, selecting a target market, addressing needs

Establishing
marketing objectives, selecting target market, developing marketing mix
Determining a need,
evaluating options, making a decision

Question 11
4 / 4 pts
The type of market segmentation that focuses on consumer
lifestyle is:

Psychographic
segmentation
Ideal segmentation
Benefit segmentation

Demographic
segmentation

Question 12
4 / 4 pts
Which component of the marketing mix directly provides
revenue for the firm?

Price
Promotion
Product
Place

Question 13
4 / 4 pts
A goal of marketing, relative to customers, is to:
Communicate
information

Create customer
value
Price a product as
high as possible in order to gain more profit for the firm
Advertise the
company/product/service often

Question 14
4 / 4 pts
Mary buys toothpaste that promises to whiten her teeth; Earl
buys toothpaste that promises fresh breath. What commonly used basis for
segmentation are both firms using?
Behavioral
Psychographic
segmentation

Benefit segmentation

Demographic

Question 15
4 / 4 pts
An example of premium pricing is:
McDonalds
Toyota Corolla
Walmart

Dior/Armani

Question 16
4 / 4 pts
Which type of distribution coverage would a candy bar firm
most likely choose?
Selective
Exclusive
Pointed

Intensive

Question 17
4 / 4 pts
In the growth stage of the product life cycle:
Market is saturated
with competition
Original costs of
research and development have been recovered

Cash begins to flow
in and production increases
Total market growth
slows

Question 18
4 / 4 pts
Marketing research has been called the foundation of a
marketing plan because:
Provides jobs

Provides
understandings of customers and the marketplace thus forming the basis for
creating customer value and relationships
Aids management in
determining whether to outsource activities
Builds brand equity

Question 19
4 / 4 pts
In targeting individual buyers, one demographic Cessna might
base its target market on is:
Gender

Income
Population
Age

Question 20
4 / 4 pts
American Express and Delta Airlines have a partnership
involving American Express’s Membership Rewards program and Delta’s SkyMiles
program. This type of partnership is called:
Brand reversal
Brand extension
Double rewards

Co-branding

Question 21
4 / 4 pts
When airlines package flight, rental car, and hotel
together, this is called:

Bundle pricing
Competitive pricing
Odd-even pricing
Prestige pricing

Question 22
4 / 4 pts
Which marketing strategy focuses primarily on increasing
sales of present products to present customers?

Penetration
Development
Skimming
Diversification

Question 23
4 / 4 pts
A promotion budget set at a certain percentage of current or
forecasted sales or unit sales price is:
Affordable budget

Percentage of sales
Comparative parity
Objective and task

Question 24
4 / 4 pts
The specific blend of advertising, public relations,
personal selling, and direct?marketing tools that the company uses to
persuasively communicate customer value and build customer relationships is:
Integrated marketing

Product portfolio

Promotion mix
Public Relations

Question 25
4 / 4 pts
Products that customer compares carefully on suitability,
quality, price, and style are:
b. Convenience products
c. Shopping products
d. Specialty products
a. Unsought products

Embry
BUSW500 Module 4.6 Accounting Quiz latest 2016 July
Question 1
4 / 4 pts
When a company borrows cash from a bank, which of the
following will occur?
An increase to cash
A decrease to
accounts receivable
A decrease to notes
payable
An increase to
owners’ capital

Question 2
4 / 4 pts
Which of the following assets is assumed to have an
unlimited useful life?
Furniture
Land
Machinery
Building

Question 3
4 / 4 pts
The primary responsibility for setting the rules of
accounting rests with the:
Financial Accounting
Standards Board (FASB).
American Institute
of CPAs (AICPA)
Generally Accepted
Accounting Principles (GAAP)
Security and
Exchange Commission (SEC)

Question 4
4 / 4 pts
Which financial statement includes only those activities
that result in cash changing hands during the period?
Statement of cash
flows
Income statement
Balance sheet
Statement of owner’s
equity

Question 5
4 / 4 pts
The income statement reports:
Only sales amounts
paid in cash
The financial
position on a particular date
Net income or loss
for the period
Revenues, assets and
expenses

Question 6
4 / 4 pts
Expenses are:
Incurred only when
cash is paid
Costs incurred to
generate revenues
Increases to owner’s
equity
Recorded as credits
in journal entries.

Question 7
4 / 4 pts
Which of the four basic financial statements provides a
snapshot of the business on a particular day?
Balance sheet
Statement of owner’s
equity
Income statement
Statement of cash
Flows

Question 8
4 / 4 pts
For external financial reporting GAAP requires use of:
Either cash basis or
accrual basis accounting
Accrual basis
accounting
Cash basis
accounting
Credit basis
accounting

Question 9
4 / 4 pts
The statements of financial accounting standards and other
authoritative pronouncements that define what constitutes acceptable accounting
practice for financial reporting are collectively referred to as:
SEC
GAAP
FASB
SFAS

Question 10
4 / 4 pts
Which depreciation method produces an equal amount of
depreciation each period?
Declining-balance
Straight-line
Units-of-production
Weighted Average

Question 11
4 / 4 pts
Financial information that is __________ ensures that it is
unbiased and verifiable.
relevant
comparable
consistent
reliable

Question 12
4 / 4 pts
Amortization:
Is another term for
depreciation of fixed assets
Can be used to
expense the cost of intangible assets with unlimited lives.
Is an accelerated
depreciation method
Is a method used to
allocate the cost of an intangible asset over its limited useful life

Question 13
4 / 4 pts
Terms for the left and right side of an account are known
as:
Positive/Negative
Up/Down
Debit/Credit
Increase/Decrease

Question 14
4 / 4 pts
Activities involving the purchase and sale of long-term
assets as well as other major items used in a business’s operation are referred
to as:
Financing activities

Planning activities
Operating activities

Investing activities

Question 15
4 / 4 pts
A debit is:
A decrease in an
account.
The left side of a
T-account
An increase in an
account
The right side of a
T-account

Question 16
4 / 4 pts
Which inventory costing method assigns the earliest units
received to cost of goods sold?
Weighted average
Specific
identification
LIFO
FIFO

Question 17
4 / 4 pts
Which of the following statements is true?
Double-entry
accounting systems have existed for at least 2,000 years
Before the advent of
a money economy, the double-entry accounting system was not feasible
The double-entry
accounting system came about as a result of the Great Depression
Accounting systems
developed in the 18thcentury because, by then, most people were literate

Question 18
4 / 4 pts
The organization responsible for setting U.S. external
financial reporting practice is the:
Financial Accounting
Standards Board
American Institute
of Certified Public Accountants
Federal Government
Securities and
Exchange Commission

Question 19
4 / 4 pts
When sales are made on account, which of the following will
occur?
Accounts receivable
will increase
Cash will increase
Accounts payable
will decrease
Revenues will
decrease

Question 20
4 / 4 pts
Which of the following is not one of the four basic
financial statements?
Balance sheet
Accounting equation
Statement of cash
flows
Income statement

Question 21
4 / 4 pts
When expenses are incurred, what is the effect on the
accounting equation?
Assets will increase

Owner’s equity will
increase
Liabilities will
decrease
Owner’s equity will
decrease

Question 22
4 / 4 pts
When faced with uncertainty about the amount at which assets
and liabilities should be recorded, accountants should follow which principle,
in order to avoid misleading users of financial statements?
Consistency
Conservatism
Comparability
Continuity

Question 23
4 / 4 pts
Resources a business owns are called:
Liabilities
Assets
Revenues
Owner’s equity

Question 24
4 / 4 pts
An account with the word “prepaid” in the title is
a(n):
Expense
Liability
Liability
Asset

Question 25
4 / 4 pts
Which of the following is an example of a liability account?

Prepaid Rent
Unearned Revenue
Equipment
Inventory
Embry
BUSW500 Module 4.7 Finance Quiz latest 2016 July
Question 1
4 / 4 pts
Agency costs refer to:
the costs of any
conflicts of interest between stockholders and management
corporate income
subject to double taxation
the costs that
result from default and bankruptcy of a firm
the total interest
paid to creditors over the lifetime of the firm

Question 2
4 / 4 pts
The decisions made by financial managers should all be ones
which increase the:
market value of the
existing owners’ equity
size of the firm
marketability of the
managers
financial distress
of the firm

Question 3
4 / 4 pts
The mixture of debt and equity used by a firm to finance its
operations is called
capital structure
working capital
management
financial
depreciation
cost analysis

Question 4
4 / 4 pts
Which one of the following is a capital budgeting decision?
Deciding whether or
not to open a new store
Deciding when to
repay a long-term debt
Determining how much
inventory to keep on hand
Determining how much
money should be kept in the checking account

Question 5
4 / 4 pts
The financial ratio measured as earnings before interest and
taxes, divided by interest expense is the:
times interest
earned ratio
debt-equity ratio
cash coverage ratio
gross margin

Question 6
4 / 4 pts
A firm’s market capitalization is equal to:
firm’s stock price
multiplied by number of shares outstanding
total book value of
assets less book value of debt
par value of common
equity
firm’s stock price
multiplied by the number of shares authorized.

Question 7
4 / 4 pts
Ratios that measure how efficiently a firm’s management uses
its assets and equity to generate bottom line net income are known as _______
ratios.
profitability
asset management
long-term solvency
short-term solvency

Question 8
4 / 4 pts
Projected future financial statements are called:
pro forma statements

reconciled
statements
aggregated
statements
plug statements

Question 9
4 / 4 pts
The short-term financial policy that a firm adopts will be
reflected in:
Both the size of the
firm’s investment in current assets and the financing of current assets
the size of the
firm’s investment in current assets
the financing of
current assets
the financing of
fixed assets

Question 10
4 / 4 pts
The length of time between the sale of inventory and the
collection of cash from receivables is called the:
accounts receivable
period
operating cycle
inventory period
accounts payable
period

Question 11
4 / 4 pts
Firms would need to hold zero cash when transactions related
needs are:
perfectly
synchronized with cash inflows
greater than cash
inflows
less than cash
inflows
not perfectly
synchronized with cash inflows

Question 12
4 / 4 pts
A flexible short-term financial policy:
incurs an
opportunity cost due to the rate of return that applies to short-term assets
increases the
likelihood that a firm will face financial distress
advocates a smaller
investment in net working capital than a restrictive policy does.
increases the
probability that a firm will earn high returns on all of its assets.

Question 13
4 / 4 pts
A bond that makes no coupon payments and is initially priced
at a deep discount is called a _____ bond
zero coupon
Treasury
municipal
floating-rate

Question 14
4 / 4 pts
The _____ premium is that portion of a nominal interest rate
or bond yield that represents compensation for expected future overall price
appreciation.
inflation
default risk
taxability
liquidity

Question 15
4 / 4 pts
he relationship between nominal rates, real rates, and
inflation is known as the:
Fisher effect
Miller and
Modigliani theorem.
Gordon growth model
interest rate risk
premium

Question 16
4 / 4 pts
Payments made by a corporation to its shareholders, in the
form of either cash, stock or payments in kind, are called:
dividends
retained earnings
net income
redistributions

Question 17
4 / 4 pts
The time value of money concept can be defined as:
the relationship
between a dollar to be received in the future and a dollar today
the relationship
between the supply and demand of money
the relationship
between money spent versus money received
the relationship
between interest rate stated and amount paid

Question 18
4 / 4 pts
An annuity stream of cash flow payments is a set of:
level cash flows
occurring each time period for a fixed length of time
level cash flows
occurring each time period forever
increasing cash
flows occurring each time period for a fixed length of time
increasing cash
flows occurring each time period forever

Question 19
4 / 4 pts
An annuity stream where the payments occur forever is called
a(n):
perpetuity
annuity due
indemnity
amortization table

Question 20
4 / 4 pts
Discounting cash flows involves:
discounting all
expected future cash flows to reflect the time value of money
discounting only
those cash flows that occur at least 10 years in the future
estimating only the
cash flows that occur in the first 4 years of a project
multiplying expected
future cash flows by the cost of capital

Question 21
4 / 4 pts
Which one of the following statements concerning net present
value (NPV) is correct?
An investment should
be accepted if the NPV is positive and rejected if it is negative
An investment should
be accepted if, and only if, the NPV is exactly equal to zero.
An investment should
be accepted only if the NPV is equal to the initial cash flow
An investment with
greater cash inflows than cash outflows, regardless of when the cash flows
occur, will always have a positive NPV and therefore should always be accepted

Question 22
4 / 4 pts
Interest rates or rates of return on investments that have
been adjusted for the effects of inflation are called _____ rates.
real
nominal
effective
stripped

Question 23
4 / 4 pts
All else constant, the net present value of a typical
investment project increases when:
the rate of return
decreases
the discount rate
increases
each cash inflow is
delayed by one year
the initial cost of
a project increases

Question 24
4 / 4 pts
An investment is acceptable if its IRR:
exceeds the required
return
is exactly equal to
its net present value (NPV)
is exactly equal to
zero
is less than the
required return

Question 25
4 / 4 pts
A pro forma financial statement is one that:
projects future
years’ operations
is expressed as a
percentage of the total assets of the firm
is expressed as a
percentage of the total sales of the firm
is expressed
relative to a chosen base year’s financial statement

Embry
BUSW500 Module 3.5 Marketing Quiz latest 2016 July
Question 1
4 / 4 pts
A market segment that can be profitably served by a firm is
called a:






Viable segment
Target segment
Value segment
Tentative segment




Question 2
4 / 4 pts
The marketing philosophy whereby a firm gives equal or greater
emphasis to the maintenance and strengthening of its relationships with its
existing customers as it does the necessary search for new customers is called:
Transactional
marketing
Point of purchase
marketing









Relationship
marketing
Service marketing



Question 3
4 / 4 pts
Apple putting it name on every new product it makes is an
example of:




Brand extension
Product depth
Product breadth
Co-branding




Question 4
4 / 4 pts
Branding is:
Distinctively
marking a product with firm’s name
Considered
unimportant in by today’s marketers







The added value that
accrues to a product as a result of investments in the marketing of the brand
Not quantifiable



Question 5
4 / 4 pts
The criteria on which to base a firm’s segmentation strategy
should be:




Measurable,
meaningful, marketable
Meaningful,
marketable, motioning
Measurable,
meaningful, money
Marketable,
measurable, movable








Question 6
4 / 4 pts
Which of the following might describe Southwest Airlines’ positioning
strategy?
Champagne travel on
a beer budget
All the comforts of
home (in the cabin)








Freedom to choose
(where you sit)
Fly you to the moon



Question 7
0 / 4 pts
When Pepsi initiated “The Pepsi Generation” advertising
program aimed at youth, it was positioning on:
Benefit
Quality and Price
You Answered
Competition








Use or User

Question 8
4 / 4 pts
A collection of businesses and products that make up a
company is called:
Partnership
Corporation
Limited Liability
Company








Business portfolio

Question 9
4 / 4 pts
The 5 P’s of a marketing plan are:
Product, place,
price, promotion, preview
Price, product,
presence, promotion







Product, place,
price, promotion, people
Place, product,
presence, people




Question 10
4 / 4 pts
Which of the following tasks are inherent in the marketing
planning process?
Determining
strengths, weaknesses, and threats
Establishing a
competitive advantage, selecting a target market, addressing needs








Establishing
marketing objectives, selecting target market, developing marketing mix
Determining a need,
evaluating options, making a decision




Question 11
4 / 4 pts
The type of market segmentation that focuses on consumer
lifestyle is:




Psychographic
segmentation
Ideal segmentation
Benefit segmentation




Demographic
segmentation


Question 12
4 / 4 pts
Which component of the marketing mix directly provides
revenue for the firm?




Price
Promotion
Product
Place




Question 13
4 / 4 pts
A goal of marketing, relative to customers, is to:
Communicate
information





Create customer
value
Price a product as
high as possible in order to gain more profit for the firm
Advertise the
company/product/service often






Question 14
4 / 4 pts
Mary buys toothpaste that promises to whiten her teeth; Earl
buys toothpaste that promises fresh breath. What commonly used basis for
segmentation are both firms using?
Behavioral
Psychographic
segmentation








Benefit segmentation

Demographic

Question 15
4 / 4 pts
An example of premium pricing is:
McDonalds
Toyota Corolla
Walmart






Dior/Armani

Question 16
4 / 4 pts
Which type of distribution coverage would a candy bar firm
most likely choose?
Selective
Exclusive
Pointed







Intensive

Question 17
4 / 4 pts
In the growth stage of the product life cycle:
Market is saturated
with competition
Original costs of
research and development have been recovered







Cash begins to flow
in and production increases
Total market growth
slows




Question 18
4 / 4 pts
Marketing research has been called the foundation of a
marketing plan because:
Provides jobs





Provides
understandings of customers and the marketplace thus forming the basis for
creating customer value and relationships
Aids management in
determining whether to outsource activities
Builds brand equity






Question 19
4 / 4 pts
In targeting individual buyers, one demographic Cessna might
base its target market on is:
Gender





Income
Population
Age



Question 20
4 / 4 pts
American Express and Delta Airlines have a partnership
involving American Express’s Membership Rewards program and Delta’s SkyMiles
program. This type of partnership is called:
Brand reversal
Brand extension
Double rewards








Co-branding

Question 21
4 / 4 pts
When airlines package flight, rental car, and hotel
together, this is called:




Bundle pricing
Competitive pricing
Odd-even pricing
Prestige pricing




Question 22
4 / 4 pts
Which marketing strategy focuses primarily on increasing
sales of present products to present customers?




Penetration
Development
Skimming
Diversification




Question 23
4 / 4 pts
A promotion budget set at a certain percentage of current or
forecasted sales or unit sales price is:
Affordable budget





Percentage of sales
Comparative parity
Objective and task



Question 24
4 / 4 pts
The specific blend of advertising, public relations,
personal selling, and direct?marketing tools that the company uses to
persuasively communicate customer value and build customer relationships is:
Integrated marketing






Product portfolio

Promotion mix
Public Relations


Question 25
4 / 4 pts
Products that customer compares carefully on suitability,
quality, price, and style are:
b. Convenience products
c. Shopping products
d. Specialty products
a. Unsought products








Embry
BUSW500 Module 4.6 Accounting Quiz latest 2016 July
Question 1
4 / 4 pts
When a company borrows cash from a bank, which of the
following will occur?
An increase to cash
A decrease to
accounts receivable
A decrease to notes
payable
An increase to
owners’ capital













Question 2
4 / 4 pts
Which of the following assets is assumed to have an
unlimited useful life?
Furniture
Land
Machinery
Building








Question 3
4 / 4 pts
The primary responsibility for setting the rules of
accounting rests with the:
Financial Accounting
Standards Board (FASB).
American Institute
of CPAs (AICPA)
Generally Accepted
Accounting Principles (GAAP)
Security and
Exchange Commission (SEC)












Question 4
4 / 4 pts
Which financial statement includes only those activities
that result in cash changing hands during the period?
Statement of cash
flows
Income statement
Balance sheet
Statement of owner’s
equity










Question 5
4 / 4 pts
The income statement reports:
Only sales amounts
paid in cash
The financial
position on a particular date
Net income or loss
for the period
Revenues, assets and
expenses











Question 6
4 / 4 pts
Expenses are:
Incurred only when
cash is paid
Costs incurred to
generate revenues
Increases to owner’s
equity
Recorded as credits
in journal entries.











Question 7
4 / 4 pts
Which of the four basic financial statements provides a
snapshot of the business on a particular day?
Balance sheet
Statement of owner’s
equity
Income statement
Statement of cash
Flows










Question 8
4 / 4 pts
For external financial reporting GAAP requires use of:
Either cash basis or
accrual basis accounting
Accrual basis
accounting
Cash basis
accounting
Credit basis
accounting











Question 9
4 / 4 pts
The statements of financial accounting standards and other
authoritative pronouncements that define what constitutes acceptable accounting
practice for financial reporting are collectively referred to as:
SEC
GAAP
FASB
SFAS









Question 10
4 / 4 pts
Which depreciation method produces an equal amount of
depreciation each period?
Declining-balance
Straight-line
Units-of-production
Weighted Average








Question 11
4 / 4 pts
Financial information that is __________ ensures that it is
unbiased and verifiable.
relevant
comparable
consistent
reliable








Question 12
4 / 4 pts
Amortization:
Is another term for
depreciation of fixed assets
Can be used to
expense the cost of intangible assets with unlimited lives.
Is an accelerated
depreciation method
Is a method used to
allocate the cost of an intangible asset over its limited useful life











Question 13
4 / 4 pts
Terms for the left and right side of an account are known
as:
Positive/Negative
Up/Down
Debit/Credit
Increase/Decrease








Question 14
4 / 4 pts
Activities involving the purchase and sale of long-term
assets as well as other major items used in a business’s operation are referred
to as:
Financing activities






Planning activities
Operating activities


Investing activities

Question 15
4 / 4 pts
A debit is:
A decrease in an
account.
The left side of a
T-account
An increase in an
account
The right side of a
T-account











Question 16
4 / 4 pts
Which inventory costing method assigns the earliest units
received to cost of goods sold?
Weighted average
Specific
identification
LIFO
FIFO









Question 17
4 / 4 pts
Which of the following statements is true?
Double-entry
accounting systems have existed for at least 2,000 years
Before the advent of
a money economy, the double-entry accounting system was not feasible
The double-entry
accounting system came about as a result of the Great Depression
Accounting systems
developed in the 18thcentury because, by then, most people were literate











Question 18
4 / 4 pts
The organization responsible for setting U.S. external
financial reporting practice is the:
Financial Accounting
Standards Board
American Institute
of Certified Public Accountants
Federal Government
Securities and
Exchange Commission











Question 19
4 / 4 pts
When sales are made on account, which of the following will
occur?
Accounts receivable
will increase
Cash will increase
Accounts payable
will decrease
Revenues will
decrease











Question 20
4 / 4 pts
Which of the following is not one of the four basic
financial statements?
Balance sheet
Accounting equation
Statement of cash
flows
Income statement









Question 21
4 / 4 pts
When expenses are incurred, what is the effect on the
accounting equation?
Assets will increase





Owner’s equity will
increase
Liabilities will
decrease
Owner’s equity will
decrease






Question 22
4 / 4 pts
When faced with uncertainty about the amount at which assets
and liabilities should be recorded, accountants should follow which principle,
in order to avoid misleading users of financial statements?
Consistency
Conservatism
Comparability
Continuity









Question 23
4 / 4 pts
Resources a business owns are called:
Liabilities
Assets
Revenues
Owner’s equity







Question 24
4 / 4 pts
An account with the word “prepaid” in the title is
a(n):
Expense
Liability
Liability
Asset








Question 25
4 / 4 pts
Which of the following is an example of a liability account?



Prepaid Rent
Unearned Revenue
Equipment
Inventory
Embry
BUSW500 Module 4.7 Finance Quiz latest 2016 July
Question 1
4 / 4 pts
Agency costs refer to:
the costs of any
conflicts of interest between stockholders and management
corporate income
subject to double taxation
the costs that
result from default and bankruptcy of a firm
the total interest
paid to creditors over the lifetime of the firm

















Question 2
4 / 4 pts
The decisions made by financial managers should all be ones
which increase the:
market value of the
existing owners’ equity
size of the firm
marketability of the
managers
financial distress
of the firm











Question 3
4 / 4 pts
The mixture of debt and equity used by a firm to finance its
operations is called
capital structure
working capital
management
financial
depreciation
cost analysis










Question 4
4 / 4 pts
Which one of the following is a capital budgeting decision?
Deciding whether or
not to open a new store
Deciding when to
repay a long-term debt
Determining how much
inventory to keep on hand
Determining how much
money should be kept in the checking account











Question 5
4 / 4 pts
The financial ratio measured as earnings before interest and
taxes, divided by interest expense is the:
times interest
earned ratio
debt-equity ratio
cash coverage ratio
gross margin









Question 6
4 / 4 pts
A firm’s market capitalization is equal to:
firm’s stock price
multiplied by number of shares outstanding
total book value of
assets less book value of debt
par value of common
equity
firm’s stock price
multiplied by the number of shares authorized.











Question 7
4 / 4 pts
Ratios that measure how efficiently a firm’s management uses
its assets and equity to generate bottom line net income are known as _______
ratios.
profitability
asset management
long-term solvency
short-term solvency









Question 8
4 / 4 pts
Projected future financial statements are called:
pro forma statements




reconciled
statements
aggregated
statements
plug statements





Question 9
4 / 4 pts
The short-term financial policy that a firm adopts will be
reflected in:
Both the size of the
firm’s investment in current assets and the financing of current assets
the size of the
firm’s investment in current assets
the financing of
current assets
the financing of
fixed assets












Question 10
4 / 4 pts
The length of time between the sale of inventory and the
collection of cash from receivables is called the:
accounts receivable
period
operating cycle
inventory period
accounts payable
period










Question 11
4 / 4 pts
Firms would need to hold zero cash when transactions related
needs are:
perfectly
synchronized with cash inflows
greater than cash
inflows
less than cash
inflows
not perfectly
synchronized with cash inflows












Question 12
4 / 4 pts
A flexible short-term financial policy:
incurs an
opportunity cost due to the rate of return that applies to short-term assets
increases the
likelihood that a firm will face financial distress
advocates a smaller
investment in net working capital than a restrictive policy does.
increases the
probability that a firm will earn high returns on all of its assets.











Question 13
4 / 4 pts
A bond that makes no coupon payments and is initially priced
at a deep discount is called a _____ bond
zero coupon
Treasury
municipal
floating-rate








Question 14
4 / 4 pts
The _____ premium is that portion of a nominal interest rate
or bond yield that represents compensation for expected future overall price
appreciation.
inflation
default risk
taxability
liquidity









Question 15
4 / 4 pts
he relationship between nominal rates, real rates, and
inflation is known as the:
Fisher effect
Miller and
Modigliani theorem.
Gordon growth model
interest rate risk
premium










Question 16
4 / 4 pts
Payments made by a corporation to its shareholders, in the
form of either cash, stock or payments in kind, are called:
dividends
retained earnings
net income
redistributions








Question 17
4 / 4 pts
The time value of money concept can be defined as:
the relationship
between a dollar to be received in the future and a dollar today
the relationship
between the supply and demand of money
the relationship
between money spent versus money received
the relationship
between interest rate stated and amount paid











Question 18
4 / 4 pts
An annuity stream of cash flow payments is a set of:
level cash flows
occurring each time period for a fixed length of time
level cash flows
occurring each time period forever
increasing cash
flows occurring each time period for a fixed length of time
increasing cash
flows occurring each time period forever











Question 19
4 / 4 pts
An annuity stream where the payments occur forever is called
a(n):
perpetuity
annuity due
indemnity
amortization table








Question 20
4 / 4 pts
Discounting cash flows involves:
discounting all
expected future cash flows to reflect the time value of money
discounting only
those cash flows that occur at least 10 years in the future
estimating only the
cash flows that occur in the first 4 years of a project
multiplying expected
future cash flows by the cost of capital











Question 21
4 / 4 pts
Which one of the following statements concerning net present
value (NPV) is correct?
An investment should
be accepted if the NPV is positive and rejected if it is negative
An investment should
be accepted if, and only if, the NPV is exactly equal to zero.
An investment should
be accepted only if the NPV is equal to the initial cash flow
An investment with
greater cash inflows than cash outflows, regardless of when the cash flows
occur, will always have a positive NPV and therefore should always be accepted













Question 22
4 / 4 pts
Interest rates or rates of return on investments that have
been adjusted for the effects of inflation are called _____ rates.
real
nominal
effective
stripped








Question 23
4 / 4 pts
All else constant, the net present value of a typical
investment project increases when:
the rate of return
decreases
the discount rate
increases
each cash inflow is
delayed by one year
the initial cost of
a project increases












Question 24
4 / 4 pts
An investment is acceptable if its IRR:
exceeds the required
return
is exactly equal to
its net present value (NPV)
is exactly equal to
zero
is less than the
required return











Question 25
4 / 4 pts
A pro forma financial statement is one that:
projects future
years’ operations
is expressed as a
percentage of the total assets of the firm
is expressed as a
percentage of the total sales of the firm
is expressed
relative to a chosen base year’s financial statement











Answers

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