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Instructions: 

Congratulations! You’ve been hired to produce a movie or music video. Over the course of the month, you will create a production schedule, budget, and marketing pitch for an existing music video or movie of your choosing, with a goal of convincing an investor of the potential return on his/her investment.

Design a branded presentation that addresses each item listed below. Please match the font, color scheme and general aesthetic of your presentation to that of the project you have selected.

  1. Title slide : Select an existing movie or music video to reverse engineer. Please select something that is at least 1 year old but less than ten years old. List the title, production company, writer and director.
  2. Source(s) : Provide the imdb.com or imvdb.com link for your movie or music video.
  3. Concept Line (for music videos) or Logline (for movies) : In one complete sentence, summarize the main premise of your movie or music video. Write your own original sentence. Do not use existing material you find online. For those of you who choose a music video, please describe the video concept (what we see in the video) rather than the story told by the lyrics. Many music videos are abstract and do not follow the storyline in the lyrics.
  4. Talent : Find headshots of key cast members and above-the-line key personnel (ie: Director, Producer, Writer, Choreographer). Name 1-2 notable projects this person has worked on and write 1-2 sentences explaining this person’s connection to the target audience. 
  5. References : Provide references relevant to your research for this assignment in APA format. HINT: There should be a reference for each cast member in your talent section. Please also include references in APA format for any images used in this assignment.

Resources: 

How to Write a Logline for a Movie

List of Active Verbs

Writing for Visual Media, 4th Ed., Logline

Anatomy of a Premise Line by Jeff Lyons, Part 1: Premise and Story

Free stock photos

More free stock photos

Even more free stock photos

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What Color is Your Brand?


Deliverable:

Submit a branded keynote/powerpoint answering the questions. The branding should match the project you chose including: color, font and aesthetic.

Answers

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