Business : 697103

Running head: LEADERSHIP OF RICHARD BRANSONLeadership of Richard BransonStudents NameInstitution AffiliationDateProfessors NameLEADERSHIP OF RICHARD BRANSON2First AssignmentQuestion One: Quality ManagementThis process ensures that a corporation, product or service is of high quality. It has fourmain approaches, which are quality control, quality preparation, quality guarantee and qualityenhancement. Gitlow (2012), states that quality control deals with ensuring that a productconforms to its specifications. Quality assurance ensures that a service or products are at its bestquality. Quality planning ensures that standards, resources, practices and contract of a particularproduct. Quality improvement ensures a formal and systematic improvement in the quality of aproduct.Performance management is concerned with making sure that goals, objectives andoutcomes are at per with the corporate goals. There are the different approaches to quality andperformance management, which are the comparative approach that deals with comparison andgrade of anperson'sperformance concerning others in a group. The attribute approach isassociated with an evaluation of performance against a predefined set of qualities such ascollaboration, problem-solving abilities and creativeness. The behavioral tactic that givesmethods to outline and shape the right actions of workers for an outstanding performance. Theresults approach seeks to focus on removing the subjectivity fr ...


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