Powerpoint : Starbuck S Competitor Analysis554

STARBUCKSCOMPETITOR ANALYSISStudents nameCourse name and numberInstructors nameDate submittedOutlineAssessing competitorsCompetitors ObjectiveCompetitors StrategiesCompetitors Strengths and WeaknessesCompetitorsStarbucks is a coffee company that was founded in USA in1971Apart from coffee, it offers other fast-food like fine pastriesand premium teaThey currently operate in 23,500 locations worldwideThe following are Starbucks main competitors; Dunkin' Donuts McDonalds Costa CoffeeCompetitors ObjectivesCosta Coffee: The second largest after Starbucks and operatesover 2000 locations worldwide.McDonalds: This company offers other foods apart fromcoffee i.e. soft drinks, fish, saladsTheir main objective is to increase their coffee shops around theworld.They aim to provide food of high standards with quick service tocustomersDunkin Donuts: It was founded in 1950 and has grown tobecome one of the largest coffee and baked food chainworldwide.They main objective is to grow internationally with focus ondiscipline.Marketing StrategiesCompanyCosta CoffeeMcDonaldsDunkin DonutsMarketing StrategyIt targets its customers by creating a lustingimpression in their products .e.g. coffee.They provide quick service and customerresponse is super. They respond tocustomers demographics, taste andpreferences.Uses the geographic segme ...


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