Article Writing : 1552380718492 Blue Ocean Strategy

Running head: BLUE OCEAN STARTEGYBlue Ocean StrategyName of the StudentName of the Affiliate InstitutionDateBLUE OCEAN STARTEGY2Chapter OneThe blue ocean strategy is a book with different chapters that have addressed thesystematic approach to making the competition irrelevant. The book has provided principleswhich can be adopted by different organizations in creating their own blue oceans. Chapterone has several sections and the first part is about creating a blue ocean. Cirque du Soleil isan example of a company that was able to employ this strategy in the market. The companywas able to succeed because it realized the only way to go about during competition was tostop competing with other firms. They did the opposite of a red ocean strategy in whichcompanies are always interested in outperforming their rivals (Kim & Mauborgne, 2014).When looking at the current world, things have changed in a significant way because thereare many companies which are being introduced from day to day. The only way to avoidcompetition is for organizations to avoid competing with other firms and to employ a uniquestrategy. Another consideration in this chapter is about value innovation which is thecornerstone of blue strategy. This is where companies have to focus on making competitioninstead of beating the competition. Value innovation is not only about innovation but alsoabout strategies which embrace the company's activities that involve costs, prices, andutilities. ...


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