Business : Unit 1 Business

Surname 1NameInstructorCourseDateSales and Marketing FunctionHuman resource is an integral part of any organization. Thus, it is necessary that thehuman resources are managed appropriately. The reason I choose the sales and marketingfunction is that the success of any business depends on its marketing. A business could have thebest products in the industry, but without marketing, the customers will not know about it(Moorman and Roland Rust 184). Management is defined by several factors some of them beingthe economy, innovation, and customer needs and wants. There is an important role that themarketing function plays in any firm.EconomyIt is one of the biggest influences on an organization. The economy will affect the talentpool and the ability of the human resource to hire suitable individuals. A company can survive ina bad economy if they are well prepared and have set ...


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