Communications : Issue Presentation2

Managerial Report: HersheyChocolate CompanyPresented by:Course:Instructor:Date:Introduction Hershey Chocolate Company is currentlylooking forward to be involve itself in socialactivities in the community A recent example is the $9 million donationto charity (Beckman, 2013) However, the firm is facing a seriouscommunication challenge As such, Whoriskey & Georges argue thatthe company has failed to maintain an openand honest communication about its idea ofbeing involved in charity work. This lack of honest communication maydamage its reputation Thus, this presentations explores thecommunication issue in the company and theway it affects the companys reputation, thestakeholders affected and therecommendations as a way out.Background Information Hershey Chocolate was formed in 1894 by Milton Hershey Besides producing cocoa, the firm is known for enhancing employeeproductivity (Hershey, 2020). It is also committed in ensuring well-being of society To improve welfare in the community, the company built a recreationalpark in 1906 The company also opened a school for orphaned boys in 1909 Presently, the company is a globally reputable firm leading in theproduction of goods such as chocolates, cookies, cakes and beveragedrinks (Hershey, 2020). In 2012, the issue of child labor in the company came to the publicdomain The company promised quick action, but the issue is yet to be resolvedleading to a ...


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