Marketing : Coca Cola Green Tea

Running head: THE COCA-COLA ORGANIC MILK AND GREEN TEA DRINKCoca-Cola Organic Milk and Green Tea DrinkNameInstructorCourseInstitution AffiliationDate1THE COCA-COLA ORGANIC MILK AND GREEN TEA DRINKCoca-Cola Organic Milk and Green Tea DrinkThe Coca-Cola Company is a multinational beverage corporation based in Americawith its headquarters in Atlanta, Georgia. It is engaged in various activities such production,manufacturing, and marketing of non-alcoholic drinks which mainly contain concentrates andsyrups. Its product, the Coca-Cola, acts as the companys flagship since it was invented in theyear 1886 by John Stith Pemberton. He was a pharmacist living in Columbus, Georgia. Thecompany was incorporated in 1892 by Asa Griggs Candler who had bought the productsformula and brand. Its main form of operation includes using a franchised distributionmechanism since the period 1889. This is whereby, there is production of syrup concretes areproduced and then sold to bottling companies throughout different continents.The company has established and guided mission, vision, and values that are crucial insurviving in the ever changing economic environment. They are important because thebusiness needs to continue to prosper despite the various forces and trends that will beexperienced. The corporations mission serves to indicate its purpose and provides a roadmapfor its future activities and events. It includes to refresh the people all over the world, toenco ...


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