Marketing : Part 1

Part 1:Select a product or service for this assignment in which you believe your organization should invest capitalresources to develop for sale in a global environment.Create a microsoft word analysis of no more than 1,400 words that includes the following:Describe the product or service, including its main characteristics.Why do you believe this product is worthwhile?A profile of your audience/s. Why are these audience/s important? How different would you approacheach audience?Explain how you would establish credibility.Explain why you selected the channel.Select the appropriate channel for delivering your message based on context, audience, and purpose.Format your assignment consistent with apa guidelinesThe world is getting more and more connected because of globalization and this haspresented the companies with a unique opportunity to reach a global market place. Thisdoesn't however mean that global marketplace is all same and that the same product can bemarketed in the same way and to the same audience in all the nations. Companies aiming tomarket a global product must understand the local culture, preferences, beliefs, appropriatechannels and any special needs of the customers.The product and its main characteristicsA product or service in which my organization should invest capital resources todevelop for sale in a global environment is a multifunctional health monitoring device whichis connected to the monitoring systems in ...


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