Marketing : Strategic Marketing Wal Mart Crm

Running head: STRATEGIC MARKETING1Strategic MarketingNameProfessorInstitutionCourseDateSTRATEGIC MARKETING2Strategic MarketingResearch the key elements of a CRM system and defend at least three best practices thatyour organization can use to improve its customer retention.Sales force automation - This is one of the essential elements of the customer relationshipmanagement (CRM) system since it involves recording sales, forecasting sales,processing sales as well as keep track of any potential interactions. This means that ithelps in better determination of the revenue generation opportunities (Hutt & Speh,2010). This element also analyzes sales forecasts and the workforce performance.Customer service - This element is a representation of the front office operations orfunctions that interact with the customers of an organization. This element involvesvarious customer interactions that enable an organization to sell its products or services tocustomers effectively. This element helps to record and stores every interaction with acustomer on the CRM software whereby it can be easily retrieved by employees in case itis needed (Kourdi, 2011).Lead management - This element keeps track of the lead sales as well as the distributionof those sales. The organizations that benefit most from this element are those in the salesindustries, customer executive centers, and marketing firms. This is because it involvesextensive studies of the cus ...


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