Business : Case Studycomp

Running head: CASE STUDY1"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market"NameInstructorCourseDateCASE STUDY2Dr. Pepper Snapple Group is one of the major nonalcoholic beverage distributors thatoperate domestically in the United States. The company has no branded energy drink of its own.The company has outlined six strategies that it uses in order to remain competitive in thebeverage distribution market (Hitt & Hoskisson, 2013). These strategies include a marketstrategy which requires the company to lay down competitive marketing procedures that willguarantee a market share for every energy drink that is distributed by the company.Setting relevant goals and objectives is also a major concern for Dr. Pepper SnappleGroup and this ensures that the company has a well-defined path in respect to its position in themarket. Goals and objectives give a projection of what the company aspires to achieve not onlyin the short run but also in the long run. Knowing what market to target and how much in termsof revenue the company can fetch from that particular market is always a priority for thecompany before investing in a new market (Dr. ...


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