Science : Health services

In this first assignment, you will develop a brochure and an email for your chosen organization, department, service, or product about its public reputation and how that impacts buying decisions. Choose a provider, service, or product that is located within 100 miles of your home. This may be:

  • A small health care organization (such as a podiatrist office, a physical therapy center, or a mental health clinic).
  • A department or service within a larger health care organization (such as a sports medicine department, hospice care, or diabetes management services).
  • A product offered by a health care organization (such as medical equipment, oxygen, or pharmaceuticals).

PART 1: BROCHURE

Imagine you are the marketing director of your chosen organization or department. You are charged with developing a brochure for a specific service or product within your organization. Select a provider and create a brochure to market the service or product that the provider offers. The brochure should meet the following criteria:

  • Provide information to health care consumers who might be interested in this service or product.
    • Why choose this specific service or product?
    • What are the benefits?
  • Give information that markets the service or product while leveraging the provider's education, credentials, certifications, fellowships, and professional reputation.
  • Include statistics regarding the patients served, quality outcomes, and other patient satisfaction information. You may use these resources to find that information:
  • Include images of your chosen provider. Include the organization's logo, and utilize other suitable graphics or photos to enhance visual appeal. You may use these resources to find images:
  • Provide references (footnotes) for any statistics that you include.

You can use Microsoft Word, Microsoft Publisher, Sierra Print Artist, or another software program to design a professional brochure. Here are some design resources to help spark your creativity:

Additional resources to help you complete this assignment are available in the assignment preparation study from the previous week.

Answers

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