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Running Head: MARKETING STRATEGY1Marketing StrategyNameRasmussen CollegeThis paper is being submitted on July, 2016, for Dr. Tamara Hannas B323 Advanced Principlesof Marketing Course.MARKETING STRATEGY2Positioning StrategyIt is evident that the components of positioning strategy are made up of variousinterrelated components such as the choice of the target consumer, selection of the competitor aswell as the selection of differential advantage through which the organization can shouldcompete. According to Chew (2009), positioning at the product level involves identifying howthe organizations offerings are perceived by its clients about other competing product and thenmaking the relevant marketing mix strategies that support their positions in the marketplace. Atthe Avatech Company, the distinctiveness of the services provided is always consideredsignificant as compared to the physical goods as well as brands. Avatech Inc. is a technologyservices company that shapes permanent partnerships by giving their customers a competitiveadvantage in their marketplace through providing products affordable refurbished computers aswell as new and improved devices for those who may need high processing power like schoolsand college studentAccording to Lowell (2012), differentiation is the way to about separating a product fromthe crowd so that it can prove to be more attractive to its consumers. Moreover, a product is notonly differentiated from the compe ...


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