AmazonFresh Online Grocery Case Study

AmazonFresh: Rekindling the On-line Grocery MarketBy Billy PriyantoFebruary 12, 2016MG316.Service-Operations Management Case Study AnalysisBentley UniversityWhat was important about Jeff Bezos 1997 letter to the shareholders?Refer to the letter from Jeff Bezos 1997 to the shareholders with the main point: wecant realize our potential as people or as companies unless we plan for the long term. Everysubsequent year letter from Bezos has a reminder of the importance of thinking long term. Along-term future focus is the one quality that distinguishes good leaders from great leaders(Ambler, 2014). Long-term market share is more important than short-term profits becausewithout long-term market share there will be no long-term profits. Meaning, write out newideas is important skill to master because we cant realize our potential as people or ascompanies unless we plan for the long term1.What key actions did Amazon take to support its growth?In the early engagement of online grocers from Amazon, financing entailed is theexpectations of growth of Amazon to expanding the business to other regions. Knowing theimportance of performance improvement, Amazon did expanded the retail categories to otherfield and or expanded the product offerings start from 1998. With the sources of competitiveadvantage that Amazon have, the company use the generic business strategy in overall-costleadership which refer to Lowest possible prices, features like: free shipping off ...


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