Health & Medical : Reaching The Target Population

Running Head: REACHING THE TARGET POPULATIONReaching the Target PopulationNameInstructorInstitutional AffiliationDate1REACHING THE TARGET POPULATION2The target population in this research is people living with HIV/AIDS and abuse drugsand other substances. In any research, including this, the target population is the primarydeterminant factor that will shape the outcome of the research study. Therefore, researchersshould devise ways to use in order to reach the target population and get the necessary andrelevant information from them. Some of the measures that can be used to reach the targetpopulation include the social media, advocacy groups, print and digital media, and other faithbased communities (Chou, Prestin, Lyons, Wen, 2013).People living with HIV/AIDS and abuse drugs can be reached through social media.Social media platforms like Facebook, Twitter, and Instagram can be used to reach somemembers of this population who are techno-savvy. Advocacy groups provide a good platform tobe used to reach the target population. Such groups train and empower people living withHIV/AIDS and also abuse drugs and thus most members of the target population can be eas ...


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