What is a qualitative variable? Give an example. What is a quantitative variable? Give an example. How can one measure consumer behavior, knowledge, opinions, or attitudes both qualitatively and quantitatively. Explain using a specific example.

What is a qualitative variable? Give an example. What is a quantitative variable? Give an example. How can one measure consumer behavior, knowledge, opinions, or attitudes both qualitatively and quantitatively. Explain using a specific example.