Marketing : Case Discussion

Running head: CASE DISCUSSION1Case DiscussionStudent NameInstitution AffiliationCASE DISCUSSION2Case DiscussionAt the age of 16, Sir Richard Branson dropped out of school and started his first business.His personality is extraverted because he is assertive and social. He is an excellentcommunicator. Communication facilitates the connection between humans allowing them toprogress, learn, and grow. He is a good listener; he listens more than he talks. He is a team playerand knows the importance of teamwork, which he incorporates in his entrepreneurial ventures.His advisory team captures his ideas and makes them become corporate structures henceattracting investors. In this way, he can allow others to develop their ideas and form businessventures.Richard showed the emotional stability model because he was able to withstand the stressof not being good in class. He was, and he is self-confident in what he did and does. Richard wasperceiving because he could not follow orders. Therefore, he was flexible. He defiesconventional wisdom by doing what he thinks and what he wants. He does not take authorityseriously, and this he claims he inherited from both of his pa ...


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