Short essay

Outline and word count of the Report

Introduction 80 – 100 words

Introduce the topic with relevance to the current marketing scenario. Like how in the current situations corporate sector can best play the marketing tactics.

Discussion 300 – 400 words

Discuss in detail the techniques used by different corporations for promoting their sales. You may also refer to other journal articles. You can sub-divide the section intro four parts for better presentation.

Conclusions 80 – 100 words

Here you have to sum up your findings in the light of the discussion that you have made in the above section. Please make sure that there should be a clear link in your introduction and conclusions.

Formatting

Please follow the following link for understanding the format to be followed

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/apa_headings_and_seriation.html


Marking Rubric

Trait

Unacceptable 10

Acceptable 16

Exemplary 20

Score

Introduction

Having a vague idea of what the topic is all about and failing in addressing the objectives of marketing

Introduced the topic but failed to develop a detailed linkage in introduction and conclusions

Clearly introduced what you have done in the entire project with a clear linkage between introduction and conclusions

20

Discussion

Unacceptable 25

Acceptable 40

Exemplary 50

Score

No headings and having a vague discussion about marketing

Divided into headings but missing the core contents as mentioned in the slides

Clearly identified, discussed, and divided into headings and coved the topic properly.

50

Conclusions

Unacceptable 10

Acceptable 16

Exemplary 20

Score

Concluding the topic in a vague manner without any kind of linkage and without and flow of writing

Properly concluding the topic but failing in linking the conclusion with introduction section

Properly concluding the topic and linking the conclusion with the objectives mentioned in the introduction section

20

Formatting, Reference, arrangement, and language

Unacceptable 5

Acceptable 8

Exemplary 10

Score

No format being followed and using enters just to increase the number of pages while writing with grammatical mistakes

Properly using APA headings while writing in proper English with proper flow of writing but developing report without citations

Properly using APA headings and giving proper citation, while writing in proper English with proper flow of writing

10

100


Answers

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