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In this part of the assignment a lowfidelity prototype will be required to be developed to illustrate the  aesthetics and user functionality options as proposed by the requirement to develop a mobile application to  promote an aspect of the business.   The lowfidelity prototype can be developed in any drawing packages (from hiend Photoshop to simple lowend  Powerpoint), but it must accurately depict how the interface would appear to the users.  You will also need to  illustrate (in a separate systems diagram) any connections to the business’s systems.  AS well as creating a visual prototype your task is to discuss, recommend and illustrate the following:  a. Should your business develop a native or mobile web based mobile presence. Briefly discuss the  difference and recommend which one of those options you have chosen to proceed with and  why?  b. Recommend a brief marketing plan that will take into consideration their main website, mobile  app and social networking. Include in your recommendation how analytics could be used to  improve their engagement with their customers



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