In the lesson for week one, I mentioned how the development of the hospitality industry in China, India, and the Middle East have contributed to the globalization of convention and event planning. No longer is the local business bounded by geography. This first writing assignment will encourage to explore those areas and determine how you advise clients in relation to their respective cultures.
For your assignment this week, research the destination marketing efforts of Dubai (United Arab Emirates), Macua (China), and Kerala (India). Using the material discussed in the lesson and the reading for the week, describe your impressions of those markets and their influence on the global industry.
In your writing, address (but do not limit to) the following questions;
1. How would you market those locations to a prospective client?
2. How would you advise the American client regarding the cultural (highlight one or two significant points)?