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Read the Case in Chapter 7 titled “Pre-Launch decisions which
influence innovation success.” Write a three to four (3-4) page
paper in which you.

Discuss the roles of early adopters and network developments in
the market acceptance process of innovation.
Compare and contrast the critical factors that impact successful
and unsuccessful innovations; pay particular attention to timing
and positioning.
Evaluate how the Marketing Mix (each component) contributes to the
market acceptance of an innovation.
Discuss which component of the Marketing Mix has the least affect
on the market acceptance of an innovation and justify your

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must
follow APA or school-specific format. Check with your professor for
any additional instructions.
Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the
required assignment page length.

The specific course learning outcomes associated with this
assignment are:

Analyze the innovation related to new product and service
Use technology and information resources to research issues in
innovation and entrepreneurship.
Write clearly and concisely about innovation and entrepreneurship
using proper writing mechanic 

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