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Assignment must be at least 200 words unless otherwise noted. Please read all attachments and follow ALL instructions.

To receive full credit you must include at least 2 citations of scholarly support to your answers for each discussion post (i.e. Discussion One - 2 citations, Discussion Two - 2 citations). Citations should be within your post and include (Author, year, page number) if you are using a quote, page number is not required if you are paraphrasing. Just listing references and not using them in your post does not count as a citation or support. You can use your textbook as scholarly support and remember to include a reference for the support cited.

Eco-Advantage Strategy – Can it Work?

Discuss whether you believe that an eco-advantage strategy is feasible for most businesses. Identify at least one type of business or industry in which an eco-advantage strategy might not work. Explain your reasoning. In your opinion, will businesses that cannot adopt a sustainable or “green” business strategy during the next 30 years be able to survive? Why or why not?

Required Resources

Text

Esty, D.C., & Winston, A.S. (2009). Green to gold: How smart companies use environmental strategy to innovate, create value, and build competitive advantage. Hoboken, NJ: John Wiley & Sons, Inc.

· Chapter 11: Taking Action

· Chapter 12: Eco-Advantage Strategy

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