First, please read these three articles and watch the video.
Luxury Marketing
Difference
between a premium and a luxury brand
Difference between a luxury and a fashion brand
True Luxury Global Consumer Segmentation 2016
(Links to an external site.)
1) What were three important ideas you learned from either the
short introductory readings, or the video? Explain why these are
important points for us as global marketers to know. 2) What product(s) does your brand market? 3) What makes your product a true luxury product? Draw on the
short readings and the PPT presentations. Include the price ranges
for your product. Try to find the most expensive product your brand
markets. 4) Select a target segment from the video that your brand would
be successful marketing to. Explain
whyyou think your brand will achieve success with this
target segment of the True-Luxury Consumer. Now present some ideas
for
howyou will market your brand to your targeted
segment.
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