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Ground Rules:

1.      When you refer to material from the course or text, note your reference in the short form, example: (Mann, 1998).

2.      APA In-text Citation and Referencing is a must

3.      The answers should be no more than  3 pages, double-spaced with 1-inch margins and 12-point font.

4.       Answer all the question.

 

Cultural Question:

             a. Using the Social Benchmarks in Mann's Social Process Triangle  (SPT) ( Borderless Business , P. 177), compare them in India to the same benchmarks in the U.S.A. ( Use only benchmarks # 1, 2, & 3). (For example: How is the work force mindset different in Brazil from that in the U.S.A.?

The benchmarks are

1.      Fundamental Beliefs: values, symbols, and expression of social identity

2.      Social relationships: e.g., family generations, peers, interest groups and communities

3.      Work force mindset: attitudes, practices and methods for acting, learning, and transmitting knowledge.

             b. Describe India's culture in terms of three of Trompenaars' categories:

1) Relationships vs. Rules;

2) Individualism vs. Communitarianism;

3) Status as Achieved vs. Status as Ascribed.

Indicate ways the Coca-Cola Company in India may need to modify its way of operating to accommodate this culture.

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