Create a presentation based on the Week Four Persuasive Messages Part I assignment. Apply the principles of designing effective slides discussed in the textbook as you develop your presentation. The presentation should include 7 to 10 slides with detailed speaker notes. Include the following: Title Introduction Central idea Recommendation Benefits Impact if product does not sell Conclusion It's required that each slide is to have 6 bullets per slide and 6 words per line. The detail is to be in the speaker notes. Also, this is pertaining to the last assignment you help me with, I have attached it. Persuasive Messages Lavena A. Mabrey University of Phoenix COM 295 ? Persuasive Messages Part 1: Persuasive Message Respected Sir, The product team has come up with a new upgraded design for the Galaxy series. The current product Galaxy 2 has received tremendous response and the new design aims to improve on its predecessor and continue garnering the positive response from the public. Although the response for Galaxy 2 has been sufficient, our industry has the potential to change its trend abruptly. Therefore, it would be a better alternative for the company to rather create that new trend than changing its progress according to trends defined by our competitors. The Galaxy Note 3 has the potential to be that trend defining product which has the advantage of the already positive response of the Galaxy 2 as well as better features than the latter. I have attached a separate document which elaborates on the distinct features of this addition to the series. The key differences are the design, weight and performance of the phone. These differences can help us cater to the ‘premium’ segment with a high price and position it as an ‘aspiration’ product. Hence, I request you to approve of this new product and provide the necessary go ahead so that its mass production and marketing can be planned and initiated. Sincerely, Lavena A. Mabrey Lavena A. Mabrey, Marketing Agent USA-Samsung Electronics America, Inc. 85 Challenger Road Ridgefield Park, NJ 07660 (714) 889-3030 Channel used for Communication: Personal Email The channel used to communicate the persuasive message to the senior (boss) would be the personal email. The only audience for this message is the immediate boss and thus with that purpose the personal email serves as an appropriate channel. Moreover, the context of the message is personal as it of a strategic nature and requires decision making which should be kept secretive to external sources until the product launch is complete. Since this is the very beginning stage of a new product to be launched, the communication should only be between relevant parties. Another consideration is the purpose of the message, which is solely to get the permission for required finances to continue with the development, production and marketing of the new product. Therefore, the only recipient of the message is the senior who can approve of it and thus the appropriate channel is communicating through personal email (Faris, K. A., & Smeltzer, L. R., 1997). Part 2: Sales Pitch This is the new Samsung Galaxy 3, successor to the Galaxy 2. The new product has taken vast advancements from its predecessor and is the epitome of what customers requires from their Smartphone in this day and age. It comes in two formats, as a tablet as well as smaller sized and lower priced Smartphone with almost similar features. This provides an alternative to people with both high as well as low budgets, making price an almost irrelevant factor when it comes to buying such an impressive product. It comes with the latest Android OS Jelly Bean v4.3 and has an Octa Core Processor (1.9 GHz Quad + 1.3 GHz Quad) as well as 3 GB RAM. It has a dual camera allowing users the options to dual shot, dual recording and dual video calling. Moreover, it has a 5.7-inch full HD Super AMOLED (1920 x 1080) display and a full HD (1080p) recording and playback support. Some distinct features of this phone which our competitors are yet to provide at this price and design are Air Command; Action Memo; Scrapbook; S Finder; Pen Window; Multi Window; Direct Pen Input. Apart from these distinguished technical features, the phone is lighter in weight, sleeker and has a premium design which includes plastic leather backing and faux metallic bezel. It also includes a new navigation wheel for pen-enabled apps, along with pop-up apps and expanded multi-window functionality. The design and performance for this product go hand in hand to make it one of the most desirable products in the market. Although designed to garner impressive glances, it also has a sturdy body and is not easily susceptible to scratches. Therefore, at such a price, this is the best deal available in the market and is highly recommended to every segment of Smartphone user, from new to old and from young to old. Channel used for Communication: Verbal Communication and the Internet Two channels are to be used to communicate the sales pitch for the product: Verbal communication of the salesperson when interacting with a customer visiting a Samsung store and the Internet. The Internet channel will be used to provide sufficient information to customer looking to purchase the product online. All information in the sales pitch will be mentioned in product information across all websites that are selling the product. Moreover, other important blogs and tech websites will be used as a source to present the sales pitch as product information to customers. The other channel to be used is verbal communication by the salesperson. The salesperson will have to understand the whole sales pitch but will have to modify the pitch in accordance with the information that the customer seeks. For instance, the salesperson will have to emphasize on design and looks of the phone to a customer persistent on design whereas he will have to emphasize on technology features to a customer requiring latest technology. The audience is the customers and both the channels are efficient to deliver the intended sales pitch. The context of the sales pitch is to provide sufficient information to all kinds of customers according to their requirement s and tactfully emphasizing on features that influences customers to buy the product. Thus, the main purpose is selling the product and closing the sale (Anderson, J. C., Narus, J. A., & Van Rossum, W., 2006). References Anderson, J. C., Narus, J. A., & Van Rossum, W. (2006). Customer value propositions in business markets. Harvard business review, 84(3), 90. Faris, K. A., & Smeltzer, L. R. (1997). Schema theory compared to text-centered theory as an explanation for the readers' understanding of a business message. Journal of business communication, 34(1), 7-26.
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