marketing questions

Culture and Ethics

 

1- what is ethical behavior in marketing and what is non ethical? explain + example

2- why do marketers need Ethics?

3- what are the major ethical dilemmas in marketing? + Examples

 

International marketing research

 

1- what is international marketing research?

2-what kind of problems can the research experience at each stage of doing research when in different culture?

 

emerging markets : The Asia Pacific region

 

1-what factors limit Chinese economic growth?

2-what are the steps that China must take to achieve further economic growth?

3-why is it difficult to make business in India?

4-what kind of business opportunities does India present to the world?

 

Products and services for consumers

 

1-explain the importance of country original effect?

2-what are the major components of a tangible product? And how can we modify each component depending on the culture it is sold? 

3-how can you adapt service globally? Examples?

 

marketing communication 

1- what is the integrated marketing communication (IMC) and it elements ? Explain each element + example 

2-what are the major reasons for IMC failure and that international  Contexts?

 

Marketing personal 

1- what are the major criteria used to select effective market personal? ( what kind of people )

 

2-what are the difficulties in motivating marketing employees to work overseas? and how can you motivate them to work effectively ? 

 

3- what's skills will be needed for becoming more effective marketer in the future?

 

4- how was the work for the marketing personnel change by the 2030 

 

1-What is price escalation? Inflation pricing? Deflationary pricing? Administrative pricing? Dumping? Fixed pricing? 

Under what condition you can apply each pricing strategy and give examples? 

 

2-What are the major factors that contributed to Japan economic decline in 1990s?

 

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i just need the answers i dont need a paragraph, make them in points , easy word to mamorize, not a long answer because i need them for the test 

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