Even complicated and confusing topics will be easily developed and covered if you request our help writing an essay. Place an order today!

To what extent did SBH research the needs of its audience prior to developing a marketing strategy?Research topics in health Admin Assignment 1: Final Project Part I: Finding a Study

Use the following Web site to search for studies: https://allaplusessays.com/order

Choose one study on a topic of interest to you. After you have read the study, respond to the following:

Is the study exploratory, descriptive, or explanatory?
What is its content area?
Is it based on primary or secondary data?
Identify and describe one concept investigated in the study.
For this concept, explain how it was measured.
Submit your answers in a 2 to 3 page Microsoft Word document.

Healthcare Marketing and Strategy Assignment 3: Marketing Scenario Analyses

Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy.

Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community.

Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.

After reviewing the above case, address the following points:

To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
Does it appear that SBH has an overall marketing plan?
Does it appear that SBH had a significant grasp of the nature of marketing?
What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
What are the implications of marketing to the general public rather than targeting specific segments of the market?
How much thought was given to measuring the effectiveness of the campaign going into the initiative?


 

. .




The post To what extent did SBH research the needs of its audience prior to developing a marketing strategy?Research topics in health Admin Assignment 1: Final Project Part I: Finding a Study appeared first on My Nursing Paper.

 

"Is this question part of your assignment? We Can Help!"

testimonials icon
Read Case # 5 (in your textbook), "Panera Bread Company in 2015: What to Do to Rejuvenate the Company's Growth?" and perform the fo...
testimonials icon
This is a Discussion board for Personal Finance (BUS - 3000) Due: (September 15, 2019)...
testimonials icon
Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the I...
testimonials icon
Table report...
testimonials icon
  Explain carpal tunnel syndrome. What structures are involved, and what pathology exists here? Recommend prevention tips and treatmen...
testimonials icon
You are a new accountant at a publicly-traded biopharmaceutical company. Your company wants to develop a new therapeutic drug and needs fi...
testimonials icon
After you have read the articles, please answer the questions listed. In your opinion, can juvenile terrorists be rehabilitated?...
testimonials icon
MKT 435 Week 1 Individual Assignment Consumer Behavior Paper...
testimonials icon
Compare and contrast the roles of the NP, nurse educator, nurse informaticist, and nurse administrator in advanced practice nursing pertaining to...
testimonials icon
Running Head: INTERCONTINENTAL IN CHAININTERCONTINENTAL IN CHAINName:Institution:Date:1INTERCONTINENTAL IN CHAIN2Intercontinental in chain.Hospitalit...
testimonials icon
Using the reading and the questionnaire write a paper of 750-1000 words in which you describe your professional moral compass. As you write your pa...
testimonials icon
i. A ship, sailing due North at speed u, drops a weight ofmass m into the sea every four minutes. A second ship, sailing 60 ° North of East at speed...

Other samples, services and questions:

Calculate Price

When you use PaperHelp, you save one valuable — TIME

You can spend it for more important things than paper writing.

Approx. price
$65
Order a paper. Study better. Sleep tight. Calculate Price!
Created with Sketch.
Calculate Price
Approx. price
$65