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CONSUMER PROFILINGConsumer profilingSurnameProfessorInstitution affiliationCourseDate1CONSUMER PROFILING2Consumer profilingIntroductionI identify myself as a need-based consumer. These consumption patterns have enabledme to become conscious when it comes to purchasing products and services that I need. Severalfactors have contributed to me developing such consumption behavior. The fact that I do nothave a permanent job that is well paying is one of the factors that have led me to develop such apattern in product and service consumption. It is also my responsibility to pay my school fees,which calls me to make a huge sacrifice when it comes to spending. Secondly, I am not easilyimpressed by the latest fashion, which causes me to be highly cautious about my spending andpurchasing habits (Gunter, 2016). For example, I have come to accept that there will always be anew phone with the latest features, or a given type of clothing that appeals to my age-mates.However, I cant keep up with it all. For that matter, I have chosen to be driven by my needs tomake multiple purchases. Lastly, I am always skeptical of the marketing efforts of differentbrands in attempts to increase the sale of their products. The realization that marketers likelyexaggerate the quality of products holds me back from being a spendthrift. I am content with myspending behavior, but it is expected that this behavior will change in the future. For example,getting a well-paying jo ...


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