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ReviewCh. 9 of Business Communicationabout writing effective persuasive messages. 

Completethe following two parts to sell the product or service to two different audiences.

 

Part I: 

Writea message to persuade your boss to invest capital resources to develop the product or service for sale.  

Includesecondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference sources using APA formatting. 

Selectthe appropriate channel for delivering your message based on context, audience, and purpose. 

Explainwhy you selected the channel. 

Note: Part I is the basis of your Week 5 Persuasive Presentation assignment.

 

Part II:  

Writea sales pitch to sell the product/service to the end consumer. The sales pitch that you write could be part of a marketing campaign, which can be the verbiage for a commercial, a flyer, a message posted on social network, and so on. Make sure to identify the context, as per the examples, in which the sales pitch will take place. 

Selectthe appropriate channel for delivering your message based on context, audience, and purpose. 

Explainwhy you selected the channel. 

 

Includean APA formatted title page for the assignment.  

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