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The format of the business plan submission is as follows:

Cover Page (Name, course number, section, instructor name and the
Executive Summary
Table of contents
Industry Overview
Discussion of business
Analysis of business opportunity
Marketing plan
Financial Plan
Self- Analysis
Supporting documents
The specific details for the development of the business plan are:

Business plan components:

The industry: a brief overview and long-term outlook for growth
Discussion of your business:
Company Name
Mission statement
Type of business—retail, manufacturing, service
Proposed ownership/legal structure
Unique product or service you will offer
Analysis of the business opportunity (marketing plan and business
Target market inclusive of potential customers and their location
Location of your business
Economic, demographic, and geographic factors which may influence
the success of the proposed venture
Actual personal experience, education and training in the area/
industry of proposed business
Personal strengths and weaknesses which may help and hinder the
Personal development plan which should include details for
addressing and overcoming areas of weakness
Personal development plan for life long learning to keep up with on
going changes in the marketing place.
Marketing Plan

The marketing plan should address how you will differentiate your
company from competitors. Frame your marketing plan to show
potential investors what factors will make your product or service
more desirable than those offered by the competition. The marketing
plan should include:

Review industry size, trends, and target market segment.
A competitive analysis
Discuss the strengths and weaknesses of each primary competitor.
Consider sales, quality, distribution, price, production
capabilities, reputation, and products/services.
Identify who leads the industry in terms of
Market share
Outline how your product or service measures in the area of pricing
and identify your competitive advantage.
Prepare a first-year and a 3-year sales forecast in dollars and
Briefly outline your sales and advertising plans.
Financial Plan

Financials demonstrate the viability of a business while they help
justify the need for funding. In this section describe financial
estimates and rationale which include financial statements and
forms that document the viability of your proposed business and its
soundness as an investment.

Prepare three-year projections for income, expenses, and sources
of funds.
Base predictions on industry and historical trends.
Make realistic assumptions.
Allow for funding changes at different stages of your company’s
Present a written rationale for your projections.
Indicate your startup costs.
Detail how startup funds will be used to advance your proposed
List current capital and any other sources of funding you may have.
Document your calculations.
Use reasonable estimates and/or actual data (where possible). 
Create a cash-flow statement.

In addition to conducting online research of journals, and
Internet sources, you should consult sources such as the SBA, trade
magazines, and organizations online and in your area to analyze
your industry, customers, and the business opportunity.

Executive Summary

Once you have completed the detailed process of evaluating the
proposed business opportunity and compiled all of the findings into
a detailed project, you will need to create a 1-2 page summary of
the proposed business venture. This summary should provide a short
description of the business concept and include a brief summary of
each section. Highlight your breakthrough idea by describing the
unique aspects of your product or service. This summary should be
the first section of your submission after the cover sheet.
Although this is the first section, it is earlier to complete this
section once your project is complete and you have a clear picture
of your overall work.


This last section of your business plan section should provide
documentation that your plan is well-researched, based on extensive
research and reasonable assumptions. In addition, it should
demonstrate that the proposed company is not entering a declining
industry or market segment. Supporting documents: Compile
supporting documents developed while creating the business plan and
include them in the Appendix. Collect all data such as marketing
reports, article reprints, etc used to research and create your
predictions, as well as any worksheets, forecasting data,
calculations and statements used for the estimates. Include a copy
of a recent financial statement for the business, if available.


This section allows you to identify all the reference materials
you consulted in the preparation of your business plan. In order to
ensure academic integrity, list all sources consulted. 

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