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MonGamerz is an online games developer specialising in Multi-Player games similar to World of Warcraft, Elder Scrolls Online, Guild Wars 2 and Skyforge. The typical target market of these games are adults over the age of 18 years. A recent change in leadership has MonGamerz looking to tap into a new demographic – children between the ages of 8 and 14 – with a new mobile multiplayer game designed to actively engage the player and build a community of friends. Some of the features being considered by the development team include: • State of the art graphics that is attractive to kids • Daily quests and scheduled events for bonus points and power-ups • Easy to transact in-game purchases for quick advancements and power-ups • Group and peer-to-peer communications to keep in touch with friends • Location awareness so they can see where their friends are across the world, even if they are on the move • Faster advancement for more hours of game time to reward active members MonGamerz has recently made a number of public statements about being a socially responsible company. Before Senior Management approves the features of the new game, they have asked whether there are any ethical or privacy issues with the game that may impact the company’s reputation in the community. You are to prepare a business report to Senior Management discussing

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