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Running Head: CHANGE ANALYSIS1Change AnalysisInstitutional AffiliationDateCHANGE ANALYSIS2There are many factors which will lead to change being experienced in the operationmanagement of the business. The factors which will lead to the change will highly revolvearound the opportunities that the company can take advantage on and the threats which willbe experienced by the organisation. The business has managed to remain standing with itsmotto being unique even when there is a rise in the competition in the events planningindustry.The key factors which will drive the business to necessitate changes in theorganisation will focus on the threats and weaknesses. The SWOT analysis managed toprovide some weaknesses which should undergo change or should serve as the primarydrivers for the change to be experienced in the business. One of the factors will focus on thelow brand recognition of the organisation. The company is a new organisation which is nothighly recognised in a competitive industry. Change being experienced will lead to a highbrand recognition which will further improve the brand's image in the market and will alsohelp the company to gain a competitiv ...


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