Apples eat themselves LAW/421 XXXXXX 00, 2011 Apples eat themselves Article Synopsis A review of the legal battles between Apple,
a computer company and Apple, a record company, are discussed in
this article. Both share a similar logo (an apple) and since 1981,
the companies have gone to court to claim the Apple logo should
only be unique to one company. In 1991 the Court agreed for each
company to continue to use the Apple logo but now, the record
company has accused the computer company of not conforming to the
terms of the agreement. LEGAL ISSUE The legal issue Apple Corps raised is that
Apple Computer is involved in the music business and that in the
1991 agreement Apple Computer agreed to stay away from the sound
recording industry, committing trademark infringement. In 2001
Apple computer released the iPod as a hardware device that can be
used to download and play software like music from iTunes. iTunes
was released in 2003. Apple Corps claims that Apple Computer is
involved in the sound recording industry by the use of the iPod and
the music downloads from iTunes that is in violation of the 1991
agreement in which Apple Computer would not have any business
dealings that had to do with the sound recording industry. The High
Court ruled that Apple Computer hadn't breached the terms of the
agreement (BBC News, 2006) and could continue to operate their
computer business as usual. MANAGERIAL PERSPECTIVE Legal issues affect the way business is
conducted on an everyday basis, and are always changing,
re-creating different scenarios and outcomes. Apple Corps, the
company The Beatles opened in 1968 to manage their music business,
could have protected their name and logo by registering its
trademark with the U.S. Patent and Trademark Office (USPTO). Costly
suits and work hours may have avoided legal worries for Apple
Corps. The USPTO provides maximum nationwide protection and gives
the mark holder the right to enforce its rights in federal court
(Melvin, S. 2011).
References BBC News. (2006, May 08). News Front Page. Retrieved XXXXXX 00,
2011, from Beatles lose Apple court battle:
http://news.bbc.co.uk/2/hi/entertainment/4750533.stm Melvin, S. P. (2011). The Legal Environment of Business: A
Managerial Approach: Theory to Practice, 1e. Retrieved XXXXXX 00, 2011, from University
of Phoenix Web site:
https://ecampus.phoenix.edu/content/eBookLibrary
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