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Industry review: 
               Today's competitive business consulting marketplace
requires a strategy that will ensure a consistent approach to
offering a product or service in such a way that will outperform
the current competition. However, if we methodically improve our
marketing strategy, we should have a well-defined process for our
day-to-day process implementation. It is of little value to have a
strategy if you lack either the resources or the expertise to
implement it.
	The business consulting arena is a huge business that generated
over a $125 billion in revenues in 2011 according to the U.S.
Census Bureau. (U.S. Census Bureau, 2011) This is an indication of
just how large and lucrative business consulting is in the U.S. and
that there are a lot of consulting firms to compete with. With that
we see from the Institute of Management Consultants that there are,
“As of May 2007, nearly 500,000 management analysts work in the US,
including those employed internally to private and public sector
organizations and independent consultants ” (IMC, 2007)
	These are staggering numbers that give us a true scope of what is
the business consulting sector. With nearly 500,000 consultants in
the U.S. a consulting firm must find a true niche in order to
compete with the sheer numbers of consultants that are employed in
the private and public sectors. Finding your niche in the business
consulting arena is a big key to whether your company will be
successful and be around for years to come or whether you will be a
flash in the pan. Statistics from Careers-in-business.com tell us
this: “Today, technology planning, strategic services and
enterprise consulting represent 35 percent, 20 percent and 15
percent roughly of the worldwide consulting spending.”
(Careers-in-business.com, 2009) From this we can deduce that a
business consulting group has to put its focus where there is a
need. You cannot simply state that you are going to focus in only
one area if that is an area that is saturated with business
consults and there is therefore no growth potential. To survive in
this industry you must try and become a one-of-a-kind type of
consultant that brings something to the table that is not available
from every other business consulting group in the sector .
TASK CONSULTING GROUP is driven by a process of changing an
organization’s focus on their typical business methods and
analyzing the results in accordance with our T.A.S.K. platform.
These results will define a roadmap that guide the organization
down a transforming path which will help ensure future success. 
This success roadmap would include a thorough marketing strategy
which would include pricing, promotion for distribution, and
advertising as key components of the overall marketing plan.  Other
factors such as market share, market penetration, budgets, profit
margins, capital investment, financial analysis, demographic
changes, government actions, cultural trends and emerging
technology will also be addressed. There are several critical and
important components to our clients’ business strategy that will
need to be addressed to ensure success. 
The first critical point will be to turn our clients’ focus to
understanding the current competitiveness of their segment in the
marketplace? The second focal point will be on their strategy to
support their day-to-day operations? Another focal point will be
strategies on gaining market share through enhanced market
penetration and most importantly understanding their client base .
For chasing the above results we focus on below points:
?   We separate ourselves as a Task consultant by showing the
current results as well as long-term commitment to the
organizations by market analysis.  
?   Our service small startups which is being continuously maturing
industries which need a turnaround i.e.if a company is “stuck” and
their business model is no longer working, TASK Consulting brings
order to the control the Chaos and make them profitable because
Task knows that living in the bubble of today’s market place and
its long term analysis.
?   Task consulting mission is to Change the Paradigm of business
to what is to what is possible?
?   We focus on the results to our clients that are long lasting
and permanent and bring profitability to them.
?   Our values as Teamwork, Accountability, Sustainability and
Knowledge uses to serve our clients as described below: 
Teamwork: useful in achieving clients’ goal, mission and values.
Accountability: we are accountable to our clients’ organizations
and our accountability is at the cornerstone of their success. We
give them a surety as a delivery of 100% quality result all of the
time or the money back guarantee.
Sustainability: Our sustainable development and turnaround
businesses are not only make a profit but also making a better
Knowledge: We provide the knowledge on training and development and
it’s affect to the entire organization. Therefore, it’s an
awareness that bring Change and Change that is the Action that
makes us difference and our motto is “Knowledge through Change
affecting our Tomorrow’s .”

Regulation review and legal concerns:
                 It’s a most important decision, what would be
location and business environment and this must be right before
initiating any business. As a TASK consulting group where company’s
business is to provide better marketing strategy so it’s a good
idea to do some research about the zoning rules and regulations for
the desired area of the business where we choose a city names as
“Miami” this city has a wide range of tools to help us with the
business process.
Choose this Miami city because in this city U.S. Department of
Commerce provides partial funding and this city provides strategic
partnering and in?kind cost?share support to the MBDA Center that
can help our consulting business. If we open our business nearby
MBDA  center than we can easily take technical assistance to our
businesses in: writing business marketing plans; conducting
feasibility studies; can identify financing condition and take loan
or bonding; conducts. Moreover, they also provide financial
analysis and prepare the financial projections which can assist us
with various certifications for SBE, DBE, CSBE, MBE, WBE, and
federal certifications, provides construction services such as
estimating, and sub-contracting leads. The Center hosts a free
Quarterly Lunch & Learn series to provide training in Export,
Government Contracting, Bid Preparation, and Market Positioning
& Branding. Hence, this location would be the best plan to grow
up our business .
There are several concerns which could be face while registering
for the business as listed below:

•      Registering for taxes at the Federal and State level, we
may need to apply for a license with the State of Florida because
Florida Department of Business and Professional Regulation are only
responsible for the licensing and regulation of businesses
throughout the State of Florida. There are many listed licensing
recommendations which need to follow for registering this business.
•       There could be a concern of finding a right location to
start this TASK  consulting business.
•       The City of Miami also requires Business Tax Receipt
engaging in a business, profession or occupation i.e. need apply
for a Business Tax Receipt.
•       The City of Miami requires a Certificate of Use and a
Business Tax Receipt to open a business. All Construction Permit
work that may be required must be complete and approved before
applying for a CU and BTR .

Task consulting firms earn revenues from fees charged to their
clients. These could be hourly fees or fees paid as per business
requirement. We find the challenges of our clients and effectively
manage their time. In a business plan for our consulting firm, the
section of marketing strategies is particularly most important for
us. We must have strategies in place to continue generate new
clients as well as maintain our old clients’. For the first time in
Miami city we would follow below steps to achieve our goals of
business in this city as follows:

Step 1: Determine the scope service within the city then  will
match our skills and capabilities with the needs of the potential
clients within the city as well as nearby of city. Should have to
Identify market needs that are serious requirement to our services
and it will must solve a significant problem for our clients. 

Step 2: We will devise points of differentiation i.e. we will be
able to articulate by our package of services and different client
will get different offer as per their requirement.

Step 3: We create a different business model for our client then
finalize the services offering for them and what we will charge for
each depends upon the clients’ requirement.

Step 4: For formulating our marketing plan, we already made our
website with key strategies' of the plan where we mentioned that if
we think of non-competitive professional services then any clients
firm could be reach out to mutually refer clients.

Step 5: Prepared a financial forecast which is conservative with
according to the type of clients and their projections .
Competitive analysis:
We are describing the competitive landscape with our competitors
that use different strengths and weaknesses approach.
Identification of the competition: 
  First element of T.CONS. GROUP LLC must be well conscious of its
industry’s competitors as well located in Miami, FL. The
organization figure can help  in ideal technique for the
organization and having finished understanding about the firm's
competitors and figure out the market strategy which wants to help
in competitive pricing strategy,  market consolidation plan, Brand
tag value and Competitive position. Consultancy marketing approach
depend on the product position strategy in present location, it
will evaluate all competitor’s income because they may not have
position in market. 
The firm's location in the industry:
Present position of the organization set position by the use of an
ideal technique and flow model to present marketing investment
Management, new product launch plan and Channel Conflict management
locally. While different organizations try to use different
techniques according to their present opportunities for success. 
However company has achieved client’s Goals, missions and Values by
used ideal logic and plan and always tries to dedicated employees
as well as clients that effect lasting change in policy.  
The capability to contend within the industry:
LLC provide to accountability, sustainability and Knowledge in
servicing your client, which are not simple to defeat in industry.
These involve such organizations or moderator, which have devoted
clients who are not willing to swap to other providers easily
project.  However all this is necessary prior to buying the main
technique for the organization.
 Competitive Market Analysis
     In a crowded market area, competitive intelligence is critical
to both operational and strategic decision making. A rigorous and
regular approach to competitive position, strengths and weaknesses
and direction can help senior executives; identify gaps and
opportunities to help analyze different segmentation strategies.
The implications and usages for such learning (messaging) can be
highly strategic for new markets or segments to determine better
position for our offerings in our on-going promotional activity.
   Basically, market and competitive analysis is the collection,
analysis and interpretation of real-world data to yield a deep and
thorough understanding of the characteristics and dynamics of
customers and competitors within a marketplace. The main purpose of
this research activity is to help our clients make informed,
fact-based decisions regarding potential threats and opportunities
by providing insight into the nature of their strategic planning.
   Task  Consulting believes that a market and competitive analysis
is only effective if it is credible, logical and actionable. To
ensure that our analysis has these characteristics TASK has
developed a rigorous methodology, the key elements of which are
summarized below:
?   Hypothesis Development – A written concise statement that
reflects a position, requires research to determine its
feasibility, and can be tested.
?   Research Design – The overall strategy that our company and our
clients choose to integrate in a coherent and logical way so that
the research is effectively addressed and creates a blueprint for
collection, measurement, and analysis of data.
?   Data Collection – Employ both quantitative (e.g., phone
surveys, mail surveys, database searches) and qualitative (e.g.,
focus groups, telephone interviews, literature searches)
techniques, as appropriate, to collect primary and secondary data
?   Analysis and Interpretation – Evaluate data using a variety of
analytical techniques (e.g., regression analysis, conjoint
analysis) to test hypotheses, interpret findings and provide

Market Segmentation Strategy:  
     All competitors used this strategy, which targets and
opportunities can describe clarity and more specific relevance for
a company and its offerings. But LLC  worked with new market
strategy, where this activity leads to greater insights and
“clarity” for how a company can serve its current and potential
markets. Additional some cases for product can be repositioned to
be made more relevant to a segment.  
SWOT Analysis:
   TASK CONSULTING GROUP LLC  has a lot of competition in the
current market, but our unique approach to consulting is what sets
us apart from our competition. For our firm to be successful we
must understand our competitors and our own business very
intimately so that we make decisions based on our strengths,
weaknesses, opportunities, and threats (SWOT).
   TASK CONSULTING GROUP LLCs analysis techniques use planning,
market analysis programs, problem solving techniques and developed
decision-making processes that span across an assortment of
business functions and problem related activities.   TASK
CONSULTING GROUP focuses its expertise on clients’ goals, missions,
and values which provide affective solutions.
   The strengths of a LLC consultancy firm range from factors and
services such as customer demand to the lack of competition, which
determine observation in the external environment. 
   LLC provide sustainability and Knowledge in servicing his
clients for specific knowledge, capabilities, organizational skills
development and other qualifications of the professional consultant
will be of particular importance in listing the firm's strengths.
   A weakness depends on policy of business like an honest
appraisal of a consulting firm's operations could be conducted
using his SWOT analysis' weakness section because the clients you
are pursuing, and all conditions associated with that market
strategy. As an example, obstacles may be related access to
investment capital, while needed to launch a needed marketing
campaign.  So need in-depth market research should be conducted to
performing a SWOT because it might reveal a declining new
competition within the target market.
   Evaluate benefits and facilities in relation to emerging markets
procedure, new technology, small business agency support to his
client, accountability for plane success and the availability of
capital funding. Make demographic, political, environmental and
socioeconomic factors are areas where opportunities should be exist
for a consultancy business. The consultancy firm has a strong
professional network after an opportunity must exist for quickly
tapped into in growing a client business. 
   All of the areas offering opportunities can also pose threats
because consultancy marketing depends on experience and business
relationship term. For example, if pending legislation might exist,
which passed so increase costs related to obtaining special
licensing and certification to operate as a consultant part. This
same legislation might also present an opportunity within the field
by its potential to increase the perception of professionalism
associated with the specific type of Consultancy Company . 

"About Management Consulting - Institute of Management Consultants
USA."About Management Consulting - Institute of Management
Consultants USA. Institute of Management Consultants USA, n.d. Web.
22 May 2014.
"Careers in Consulting Facts and Trends." Careers in Consulting
Facts and Trends. Careers-in-business, n.d. Web. 22 May 2014.
"Plunkett Research®, Ltd." Consulting-market-research. Plunkett
Research, ® Ltd, n.d. Web. 22 May 2014.

Industry Analysis      Possible Points Earned Points   Due in Week
3: Instructions for Completing Plan Instructor Comments 
Industry review 15              Research industry averages for
profitability in your marketplace.  Use this information to
determine the validity of your own projections and make changes if
necessary.        Good work with your industry review. I like that
you included justification for a need for your consulting firm.

Good discussion of regulations as well. Will there be legal
liabilities as well as a waiver that needs to be signed by clients?

The competitive landscape could be better identified and compared
to your organization. This section might be reworded for better

SWOT is good, however, a detailed summary is not included. I am
also missing information on how you will take advantage of your
strengths and mitigate your weaknesses and threats.  
Regulation review and legal concerns    15              Determine
your location and business environment. Address all legal, zoning,
and licensing concerns your business will face. What form of
business will you set up? Why? The level of detail required for
this section will depend on your type of location (virtual, retail,
warehouse, office, restaurant, etc.) and on your idea. Demonstrate
that you have completed your research.   DON'T say "We will obtain
all of the appropriate permits"; instead, summarize them. When you
explain your form of business—remember your audience. For example,
if you select an S corporation, explain your reasoning for that
selection in the context of your potential business, rather than
providing the definition of an S corporation. Address any pending
regulations which may have an impact on your business. 
Competitive analysis    15              Describe the competitive
landscape. Who are the key competitors? What are their strengths
and weaknesses?  Approximate their market shares. How will you take
share from them? How will they most likely try to stop you if you
are successful? Who are your indirect competitors? What do they
offer your prospects?   
SWOT analysis   15              Identify your company's major
strengths, weaknesses, opportunities, and threats. Describe how you
plan to maximize your strengths and opportunities and minimize or
mitigate your weaknesses and threats.   
Industry Analysis Totals        60      0       This section will
give the reader an understanding of the overall industry with
specific facts and figures. Data is critical in this section as you
must specify the size of the market and show how you plan to
capture the market. You should also have an overview of the
competitors in your space. You have all done a good job on this
project and I can tell that you worked very hard to put it
together. Please be consistent with your organizational name.
(Marketing starts here in a subtle way!). I would rank this around
45 at this time. 

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