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Name: 1Name:Institution Affiliation:Date:PackagingThe packaging of Sweet Treats in Wal-Mart will lead to great value addition of theproduct in the market. First, the product packaging will be attractive in the eyes of the customersmaking. This increases chances of the purchasing the products by the customers (Peters, Higginsand Richmond 1). Beautiful packaging will increase chances of the customer to choose theproducts against the competitor products in the market. The product will distinguish itself fromothers and build the company brand in the market. Aesthetic branding is important since itpromotes the product sales and the brand name.The second way that the Sweet Treats packaging will add value is that the product will bepackaged according to the ingredients used in preparing it. This will increase the number ofcustomers including the people who avoid the product due t ...


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