The Evolving Role of the CEO as Crisis Manager, Public Relations Strategist (Links to an external site.) Read: Sung, Minju
Watch the assignment video:
Read and review the required readings for this assignment.
- Read:
- Read: PR News:
- Read:
- Read:
Guided Discussion 4: Discuss the roles an employee should play in an organizational crisis. Discuss how a CEO should address their company’s employees during the crisis situation. When writing your discussion, sure to include examples from the assigned readings/videos (In addition, you may also include personal experiences). Your post MUST be at least one paragraph
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