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The Evolving Role of the CEO as Crisis Manager, Public Relations Strategist (Links to an external site.) Read: Sung, Minju

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Read and review the required readings for this assignment.

  • Read:
  • Read: PR News:
  • Read:
  • Read:

Guided Discussion 4: Discuss the roles an employee should play in an organizational crisis. Discuss how a CEO should address their company’s employees during the crisis situation. When writing your discussion, sure to include examples from the assigned readings/videos (In addition, you may also include personal experiences). Your post MUST be at least one paragraph

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