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International
Marketing Strategies
Educational
Resource: Phillip Cateora Mary Gilli, and John
Graham, Middle East Edition, Mc Graw Hill / Irwin, 2014, ISBN 978-0-07-715169 0

Develop an
international marketing strategy for the UAE based company going global

(Report
& Presentation are required)

Guidelines:

·
Assume you are UAE based company
·
Expanding to Saudi Arabia
·
Apply what you have learnt during the semester, using the three step
approach:
a.
Environmental Analysis
· The barriers (tariff and
non-tariff)
· Free trade Agreement with
other countries?
· Language and Cultural aspects
(chapter 4)
· Hofstefe’s cultural analysis
· Market profile analysis (additional
document attached)
b.
Strategy Development:
·
Assume you are a SME and develop strategies accordingly
·
Market entry strategies (chapter 10)
·
Branding and Product strategies (Chapter12,15)
·
Competitive advantage?
· Distribution strategies
(chapter 17)
· Price strategies (chapter
18)
· Promotion strategies
(chapter 19)
Additional guideline:
·
There is no page limit
·
Use 1.5 line apace throughout he report
·
Font Times New Roman
·
Font size 12

International
Marketing Strategies
Educational
Resource: Phillip Cateora Mary Gilli, and John
Graham, Middle East Edition, Mc Graw Hill / Irwin, 2014, ISBN 978-0-07-715169 0

Develop an
international marketing strategy for the UAE based company going global

(Report
& Presentation are required)

Guidelines:

·
Assume you are UAE based company
·
Expanding to Saudi Arabia
·
Apply what you have learnt during the semester, using the three step
approach:
a.
Environmental Analysis
· The barriers (tariff and
non-tariff)
· Free trade Agreement with
other countries?
· Language and Cultural aspects
(chapter 4)
· Hofstefe’s cultural analysis
· Market profile analysis (additional
document attached)
b.
Strategy Development:
·
Assume you are a SME and develop strategies accordingly
·
Market entry strategies (chapter 10)
·
Branding and Product strategies (Chapter12,15)
·
Competitive advantage?
· Distribution strategies
(chapter 17)
· Price strategies (chapter
18)
· Promotion strategies
(chapter 19)
Additional guideline:
·
There is no page limit
·
Use 1.5 line apace throughout he report
·
Font Times New Roman
·
Font size 12

International
Marketing Strategies
Educational
Resource: Phillip Cateora Mary Gilli, and John
Graham, Middle East Edition, Mc Graw Hill / Irwin, 2014, ISBN 978-0-07-715169 0

Develop an
international marketing strategy for the UAE based company going global

(Report
& Presentation are required)

Guidelines:

·
Assume you are UAE based company
·
Expanding to Saudi Arabia
·
Apply what you have learnt during the semester, using the three step
approach:
a.
Environmental Analysis
· The barriers (tariff and
non-tariff)
· Free trade Agreement with
other countries?
· Language and Cultural aspects
(chapter 4)
· Hofstefe’s cultural analysis
· Market profile analysis (additional
document attached)
b.
Strategy Development:
·
Assume you are a SME and develop strategies accordingly
·
Market entry strategies (chapter 10)
·
Branding and Product strategies (Chapter12,15)
·
Competitive advantage?
· Distribution strategies
(chapter 17)
· Price strategies (chapter
18)
· Promotion strategies
(chapter 19)
Additional guideline:
·
There is no page limit
·
Use 1.5 line apace throughout he report
·
Font Times New Roman
·
Font size 12

International
Marketing Strategies
Educational
Resource: Phillip Cateora Mary Gilli, and John
Graham, Middle East Edition, Mc Graw Hill / Irwin, 2014, ISBN 978-0-07-715169 0





Develop an
international marketing strategy for the UAE based company going global


(Report
& Presentation are required)


Guidelines:

·
Assume you are UAE based company
·
Expanding to Saudi Arabia
·
Apply what you have learnt during the semester, using the three step
approach:
a.
Environmental Analysis
· The barriers (tariff and
non-tariff)
· Free trade Agreement with
other countries?
· Language and Cultural aspects
(chapter 4)
· Hofstefe’s cultural analysis
· Market profile analysis (additional
document attached)
b.
Strategy Development:
·
Assume you are a SME and develop strategies accordingly
·
Market entry strategies (chapter 10)
·
Branding and Product strategies (Chapter12,15)
·
Competitive advantage?
· Distribution strategies
(chapter 17)
· Price strategies (chapter
18)
· Promotion strategies
(chapter 19)
Additional guideline:
·
There is no page limit
·
Use 1.5 line apace throughout he report
·
Font Times New Roman
·
Font size 12











































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