Running head: RETAIL INDUSTRY AND CRYPTOLOGYRetail Industry and CryptologyNameCourseDate1RETAIL INDUSTRY AND CRYPTOLOGY2Retail Industry and CryptologyOne commonly found problem in any retail store seems to be the use of fake prices whentrying to attract customers. In this case, the study carried out by Blanding (2018) highlights howseveral retail stores such as JCPenney, Kohl or Amazon continually face legal issues due to theclaims of their customers of tagging a higher price on the tag indicated the sales price, even ifsuch amount has never been charged for the product. This deceptive pricing policy misleadscustomers, who are willing to pay a higher price believing the product is of higher quality as theoriginal price tagged on the product is higher than the real price. The results obtained byBlanding (2018) point towards the customers willing to pay an additional ...
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